Unlocking Gen Z’s Market Potential

Understanding Generation Z Generation Z, or Gen Z or Zennials, follows Millennials and precedes Generation Alpha; this cohort includes people born between 1997 and 2012. Like all age groups before, experiences profoundly influence Gen Z. Generation Z has encountered events such as pandemic lockdowns, economic instability, and internet presence. Notably, they are the first generation to have the …

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Website Solutions For ADA Compliance

Making the Internet Accessible. We know just the word “compliance” is probably a bad idea to place in an introductory sentence, but please hear us out. If your website is not accessible to people with disabilities, it is not compliant with the law.  Everyone knows about accessibility in physical public places and ensuring accommodations for …

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Advertising with Precision: Maximizing Results with Paid Digital Ads

When it comes to advertising, you have numerous options, ranging from traditional to owned and paid digital media. Traditional media, especially billboards, generate countless impressions but many of those impressions may stray from your target audience. That is where the benefits of using paid digital ads come in handy—you can specifically target your desired audience.  …

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