VIA Idea #22: How to Market to Gen Y (aka Millennials)

Whether you’re selling energy drinks, lumber or healthcare services, businesses can no longer just “push” their goods and services and expect results. This is especially true when targeting Gen Y. Also referred to as Millennials, Eco Boomers and the Net Generation, this group defies pigeonholing in many other ways. Even their birth years aren’t agreed …

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VIA Idea #21: Marketing and Sales: Here’s Why Your Business Needs a Plan for Both

“If you fail to plan, you plan to fail.” This saying has been around for so long that it’s not known who first spoke it. But it still rings true, especially for a small business that wants to grow. Trust me; making marketing and sales plans a high priority this year will pay off. Yes, …

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VIA Idea #20: Resolutions, Megatrends and Gourmet Sandwiches

It’s that time again—the season to make resolutions and to hear about trends. Like resolutions, some “trends” will disappear by March while others will become ingrained into our daily lives. My resolution for the coming year is to stay away from the office candy jar. As for trends, there’s no doubt that mobile devices and …

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