Via Idea #15: Enhance Your Facebook Presence with Custom Pages

Impress visitors with custom pages If you already have or are considering a business presence on Facebook, be sure it represents your company well. Many small businesses and most of the top brands add custom tabs to their Facebook pages to give visitors more reasons to return. Promoting an event, posting coupons or including maps …


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Via Idea #14: The Value of Public Relations

It’s been said that “ads you pay for; public relations you pray for.” Your business, nonprofit, or cause can benefit from the art of getting name recognition without paid advertising. We recommend including both paid ads and public relations in your marketing efforts. But just what constitutes public relations (PR)? If you’ve ever watched a …


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Via Idea #13: The Positives of Negative Space (understanding white space)

Have you ever noticed that some layouts draw you in and present information in an easy-to-follow design while others are such a mishmash of colors, copy and graphic elements that you don’t know what to look at first? If you compare an example of each, you’ll likely find the better layout makes effective use of …


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