Impress visitors with custom pages
If you already have or are considering a business presence on Facebook, be sure it represents your company well. Many small businesses and most of the top brands add custom tabs to their Facebook pages to give visitors more reasons to return. Promoting an event, posting coupons or including maps and directions help keep people coming back to your page.
Facebook allows html designers to customize tab names and page content. The tab can be whatever we name it, such as Welcome or Services, and the page can contain whatever we program it to say. You can even direct first time visitors to a specific page.
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Why should you have a presence on Facebook? Because it’s still growing. As of November 9, 2010, Facebook boasts 143,583,400 users in the United States alone. The strongest age group involved is 18-34 years old (http://www.checkfacebook.com/). Facebook is popular for many reasons. It keeps families and friends connected. It helps you find lost friends. It joins people together over common causes and interests.
For retail businesses and brands, building a Facebook following is an excellent way to persuade customers to buy from you and refer their friends. You can reach out through associations. Involvement in social media as a whole is a tremendous customer relations tool.
Facebook allows marketers access to data for sought-after target markets. You can buy an ad and send it to people chosen by age, gender, geography, and special interests. A common two percent click through rate for a Facebook ad performs better than the one percent averaged by direct mail. Remember it’s marketing’s job to bring you customers. It’s the sales department’s job to close the sale. If your Facebook page or ad directs people to your website, how good a job is your website selling for you?
At VIA Marketing we advocate using a mix of multiple media choices, as you will never “touch” everyone with any single medium. This is especially true if you’re trying to reach both boomers and millennials on polar ends of the electronic stream.