1.0VIA Marketing Bloghttps://viamarketing.net/blogviamarketinghttps://viamarketing.net/blog/author/viamarketing/rich600338<blockquote class="wp-embedded-content" data-secret="mcOWoq1Rne"><a href="https://viamarketing.net/blog/via-idea-7/">Via Idea #7: Partnering Direct Mail with Email</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://viamarketing.net/blog/via-idea-7/embed/#?secret=mcOWoq1Rne" width="600" height="338" title="“Via Idea #7: Partnering Direct Mail with Email” — VIA Marketing Blog" data-secret="mcOWoq1Rne" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> A client recently asked the question: Does direct mail or email marketing work best in reaching new and existing customers? Using both methods is often the best choice. Consider that people receive less snail mail and more email than ever before. Even if you have a twenty percent open rate from an email you’re still … Continue reading ""http://www.viamarketing.net/emails/no7/images/at-delivered.jpg