{"id":1008,"date":"2023-06-26T16:35:10","date_gmt":"2023-06-26T16:35:10","guid":{"rendered":"https:\/\/viamarketing.net\/blog\/?p=1008"},"modified":"2024-11-14T16:39:38","modified_gmt":"2024-11-14T16:39:38","slug":"switching-to-google-analytics-4","status":"publish","type":"post","link":"https:\/\/viamarketing.net\/blog\/switching-to-google-analytics-4\/","title":{"rendered":"Why Should You Make the Switch to Google Analytics 4?"},"content":{"rendered":"\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-medium-font-size\"><em>Let&#8217;s start with the basics.<\/em><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"386\" src=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2023\/06\/37f3e257-e0a2-ce7c-ec37-97425d5afbd7.png\" alt=\"\" class=\"wp-image-1527\" srcset=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2023\/06\/37f3e257-e0a2-ce7c-ec37-97425d5afbd7.png 600w, https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2023\/06\/37f3e257-e0a2-ce7c-ec37-97425d5afbd7-300x193.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-medium-font-size\"><strong>What is Google Analytics?<\/strong><\/h1>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2023\/06\/7bc9f658-3a9b-b908-03c7-ab4edcb8710b-2.png\" alt=\"\" class=\"wp-image-1533\" style=\"width:132px;height:auto\" srcset=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2023\/06\/7bc9f658-3a9b-b908-03c7-ab4edcb8710b-2.png 150w, https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2023\/06\/7bc9f658-3a9b-b908-03c7-ab4edcb8710b-2-100x100.png 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n\n\n\n<p><strong>Google Analytics<\/strong>&nbsp;may sound intimidating and overwhelming, but it&#8217;s worth it and a helpful tool in your toolbox.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This data-collecting service<strong><em>&nbsp;provides statistics and is an essential search engine optimization and marketing tool.&nbsp;<\/em><\/strong>The&nbsp;software&nbsp;is used to track website performance and collect visitor insights.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It helps organizations determine the top sources of user traffic, gauge the success of their marketing activities and campaigns, track goal completions, discover patterns and trends in user engagement, and get other visitor information, such as demographics.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-medium-font-size\"><strong>What are Universal Analytics&nbsp;(UA)&nbsp;and Google Analytics 4&nbsp;(GA4)?<\/strong><\/h1>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"font-size:15px\"><em>Why is Google Analytics forcing the switch?<\/em><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2023\/06\/f0c8450c-0862-5518-d3ec-cd1beaeaf542-1.jpg\" alt=\"\" class=\"wp-image-1528\"\/><\/figure><\/div>\n\n\n<p>In 2012, during a much simpler time, Google introduced&nbsp;<strong>Universal Analytics<\/strong>. Even though it doesn&#8217;t seem that long ago, the only way you could measure data was on a desktop and with cookies. Unfortunately, these are not the cookies you eat.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>They collect data to provide a more personalized experience for visitors. There are two different types: first-party and third-party cookies. Google recently announced the elimination of third-party cookies, causing companies to adjust.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><br>The old method of measuring data from cookies is quickly becoming obsolete. Conversely, Google built the new&nbsp;<strong>Google Analytics 4&nbsp;<\/strong>to operate across platforms, not rely only on cookies, and use an event-based data model to deliver user-friendly measurements.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><br>Event-based data tracks interactions between users and your website. An event is any action that occurs within a digital touchpoint, such as a mobile app, email, CRM, or webpage. User attributes such as location, device, language, mobile number, etc., are also recorded.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-black-color has-text-color has-medium-font-size\"><strong>Google&nbsp;Analytics&nbsp;4 also provides a lot of significant new improvements while making the service more user-friendly.<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"208\" src=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2023\/06\/da45b7f4-d545-00f8-a16c-7c0e7ecda3ae-2.png\" alt=\"\" class=\"wp-image-1530\" style=\"width:360px;height:auto\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"font-size:15px\"><em>Improvements include:<\/em><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Increasing privacy protection and control.<\/li>\n\n\n\n<li>Tracking both websites and apps is all in the same place.<\/li>\n\n\n\n<li>Tracking primary events automatically, such as scrolling, outbound link clicks, document clicks, and website searches.<\/li>\n\n\n\n<li>Improving visualization of the consumer&#8217;s journey and a deeper understanding of how users navigate your website.<\/li>\n\n\n\n<li>Exporting complex raw data for free to&nbsp;<a href=\"https:\/\/cloud.google.com\/bigquery\/docs\/introduction\" target=\"_blank\" rel=\"noopener\" title=\"BigQuery \">BigQuery<\/a>, a fully managed enterprise&nbsp;<strong>data warehouse<\/strong>&nbsp;that helps you manage and analyze your data with built-in features like machine learning, geospatial analysis, and business intelligence.<\/li>\n\n\n\n<li>Reviewing your entire tracking setup to ensure you achieve your overall goals.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2023\/06\/cde7b503-a4f4-ee35-5781-733860abe3ee-1.jpg\" alt=\"\" class=\"wp-image-1532\"\/><\/figure><\/div>\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-medium-font-size\"><strong>How soon do you need to make the switch for your business?<\/strong><\/h1>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As of&nbsp;<strong>July 1, 2023<\/strong>, standard&nbsp;<strong>Universal Analytics<\/strong>&nbsp;software will no longer process data. You can access previously processed data in the standard software for at least six months. However, recent data will only flow into the new software. If you don&#8217;t have a previously created account, you have nothing to worry about; new accounts will open using the newly updated software.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Even though&nbsp;<strong>Google Analytics 4&nbsp;<\/strong>is supposed to be more user-friendly, it has a learning curve for new users. The setup is quite different, and it introduces new terminology and features to help you better understand your target audience and increase your overall sales. Regarding your monthly Google ad reports, you will still receive those, but they will look slightly different.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-medium-font-size\"><strong>What if you need help transferring over or if you have further questions?<\/strong><\/h1>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Google Analytics 4<\/strong>&nbsp;could provide the insight you need to be one step ahead of your competition. <a href=\"https:\/\/viamarketing.net\/\" target=\"_blank\" rel=\"noopener\" title=\"VIA Marketing\">VIA Marketing<\/a> will help ensure smooth, effortless transitions and transfers the latest marketing analytic tools to clients. <\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Even if you don&#8217;t currently use any analytic tool, consider investing in the software to ensure you get all the benefits you have yet to experience.&nbsp;<a href=\"https:\/\/viamarketing.net\/#contact\" target=\"_blank\" rel=\"noopener\" title=\"Get A Quote\">Let us<\/a> help keep your business in pace with technology.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why should you make the switch to Google Analytics 4? Let&#8217;s start with the basics.<\/p>\n","protected":false},"author":1,"featured_media":1536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[106,105,108,48,107,111,110,109,31,13],"class_list":["post-1008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-via-idea","tag-002-2","tag-105","tag-ga4","tag-google-analytics","tag-google-analytics-4","tag-switch","tag-ua","tag-universal-analytics","tag-via-idea","tag-via-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Should You Make the Switch to Google Analytics 4? | VIA Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viamarketing.net\/blog\/switching-to-google-analytics-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Should You Make the Switch to Google Analytics 4? | VIA Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Why should you make the switch to Google Analytics 4? 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