{"id":1223,"date":"2024-04-02T21:01:46","date_gmt":"2024-04-02T21:01:46","guid":{"rendered":"https:\/\/viamarketing.net\/blog\/?p=1223"},"modified":"2024-12-17T18:08:48","modified_gmt":"2024-12-17T18:08:48","slug":"unlocking-gen-zs-market-potential","status":"publish","type":"post","link":"https:\/\/viamarketing.net\/blog\/unlocking-gen-zs-market-potential\/","title":{"rendered":"Unlocking Gen Z&#8217;s Market Potential"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2024\/04\/98cbe51f-7048-1de6-a387-ae5eb17a8820.png\" alt=\"\" class=\"wp-image-1452\" style=\"width:400px;height:auto\" srcset=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2024\/04\/98cbe51f-7048-1de6-a387-ae5eb17a8820.png 500w, https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2024\/04\/98cbe51f-7048-1de6-a387-ae5eb17a8820-300x300.png 300w, https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2024\/04\/98cbe51f-7048-1de6-a387-ae5eb17a8820-150x150.png 150w, https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2024\/04\/98cbe51f-7048-1de6-a387-ae5eb17a8820-100x100.png 100w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n<p><strong>Understanding Generation Z<\/strong><\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Generation Z<\/strong>, or&nbsp;<em>Gen Z or Zennials<\/em>, follows Millennials and precedes Generation&nbsp;Alpha; this cohort includes people born between 1997 and 2012. Like all age groups&nbsp;before, experiences profoundly influence Gen Z. Generation Z has encountered events such as pandemic lockdowns, economic instability, and internet presence.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2024\/04\/d870cd23-e354-8f8d-57c3-250f5b7b42e2-1024x576.jpg\" alt=\"\" class=\"wp-image-1454\" style=\"width:450px\" srcset=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2024\/04\/d870cd23-e354-8f8d-57c3-250f5b7b42e2-1024x576.jpg 1024w, https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2024\/04\/d870cd23-e354-8f8d-57c3-250f5b7b42e2-300x169.jpg 300w, https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2024\/04\/d870cd23-e354-8f8d-57c3-250f5b7b42e2-768x432.jpg 768w, https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2024\/04\/d870cd23-e354-8f8d-57c3-250f5b7b42e2.jpg 1500w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<p>Notably, they are the first generation to have the internet integrated into their daily lives from a young age, known as internet natives. However, growing up with the internet can be a double-edged sword. While it allows for constant connection and communication, it can also create a false image of people&#8217;s lives, leaving viewers unsatisfied or even depressed about their own lives.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Generation Z relies on the internet for entertainment, work, shopping, dating, making friends, and finding information and is rapidly emerging as a dominant force in the market. Here are three ways your business can best market to this age group:&nbsp;<strong>by knowing who they are, what they value, and how to gain their attention.<\/strong><\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Know what Generation Z values. What does Gen Z like?<\/strong><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p>According to a McKinsey study, 73% of Generation Z reported trying to purchase from companies they consider ethical. Nine of ten Zennials believe companies are responsible for addressing environmental and social issues.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 44%\"><div class=\"wp-block-media-text__content\">\n<p><strong>Zennials value:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Authenticity<\/li>\n\n\n\n<li>Ethical values<\/li>\n\n\n\n<li>Experiences<\/li>\n\n\n\n<li>Health and wellness<\/li>\n\n\n\n<li>Self-development<\/li>\n\n\n\n<li>Sense of connection to a brand<\/li>\n\n\n\n<li>Transparency\/trust<\/li>\n\n\n\n<li>Independence<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"437\" height=\"785\" src=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2024\/04\/ad49f738-f8b4-65a6-75e4-ee88a74bb60f-1.png\" alt=\"\" class=\"wp-image-1456 size-full\" srcset=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2024\/04\/ad49f738-f8b4-65a6-75e4-ee88a74bb60f-1.png 437w, https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2024\/04\/ad49f738-f8b4-65a6-75e4-ee88a74bb60f-1-167x300.png 167w\" sizes=\"auto, (max-width: 437px) 100vw, 437px\" \/><\/figure><\/div>\n\n\n\n<p>Businesses achieve value by interacting with consumers, sharing behind-the-scenes content, and hosting engaging polls and competitions on social media. Gen Z wants to feel involved in the brand, almost like a personal connection.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Knowing Generation Z by comparing them with Millennials<\/strong><\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Numerous similarities exist between the age groups, primarily attributed to the significant rise of social media and the internet during their lifetimes. However, there are also distinct differences.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/assets.aecf.org\/m\/blogimg\/_largeHeader\/blog-generationzcharacteristics-2020.jpg\" alt=\"What Are the Core Characteristics of Generation Z? - The Annie E. Casey  Foundation\" style=\"width:458px;height:240px\"\/><\/figure><\/div>\n\n\n<p>Studies indicate that capturing the attention of Millennials is significantly more challenging than it was with previous generations.&nbsp;Millennials perceive life as an ongoing learning journey, so creating content that is informative and relevant to their interests may sustain their attention over extended periods. Additionally, this generation embraces multitasking as it enhances efficiency.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>n contrast, Gen Z prefers consuming content in shorter bursts. With constant exposure to various media, brands must stand out quickly for any chance of capturing their&nbsp;attention. While not necessarily prioritizing formal learning, this age group&nbsp;is interested in self-improvement, although only sometimes aligned with traditional educational pursuits like the Millennials.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>How to get Generation Z\u2019s attention. How can your business gain it?<\/strong><\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Before we can understand how to capture the attention of this cohort, we need to dive deeper into the different kinds of attention.<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Most of us have likely experienced driving to work while listening to music. In this scenario, our focus alternates between the music and driving, demonstrating a low level of selective attention to both tasks.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/t3.ftcdn.net\/jpg\/04\/15\/74\/06\/360_F_415740657_4Uki183YZ7FIL6X7Q8Un9992Z1M90Pku.jpg\" alt=\"Caucasian guy using mobile phone while watching TV at home Stock Photo |  Adobe Stock\" style=\"width:474px;height:316px\"\/><\/figure><\/div>\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Another common example is scrolling through social media while a game or TV show plays in the background. Occasionally, we tune into a specific play or scene, displaying selective attention to one thing while primarily focusing on another.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Therefore, it&#8217;s not necessarily that our attention spans are getting shorter, but rather that our attention is being pulled in more directions than in previous generations. This can make it quite challenging for businesses to compete for consumers&#8217; focus.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As a business aiming to reach consumers with a message or product, you must encourage consumers to shift their attention from what they are intentionally focusing on to unintentionally paying attention to you.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>So, what are some ways you can shift their attention?<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Relatability<\/li>\n\n\n\n<li>Video Content<\/li>\n\n\n\n<li>Storytelling<\/li>\n\n\n\n<li>Staying current with trends<\/li>\n\n\n\n<li>Developing a brand personality<\/li>\n\n\n\n<li>Incorporating influencers<\/li>\n<\/ul>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"266\" src=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2024\/04\/62b192f8-4e54-11df-faf7-a47db29c4933.jpeg\" alt=\"\" class=\"wp-image-1457\" srcset=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2024\/04\/62b192f8-4e54-11df-faf7-a47db29c4933.jpeg 400w, https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2024\/04\/62b192f8-4e54-11df-faf7-a47db29c4933-300x200.jpeg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n<p><strong>Take your&nbsp;marketing to the next Generation with our help.<\/strong><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With Generation Z\u2019s up-and-coming buying power, they will soon wield more influence than any other age group, making it essential for businesses to adapt their marketing strategies accordingly. The three ways your business can best market to Gen Z areto<strong>&nbsp;know who they are, what they value, and how to grab their attention.<\/strong><\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em><a href=\"tel:2197692299\">Call us<\/a> if you need assistance learning the best marketing strategies for your business!<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2024\/04\/c9063832-8b7f-1b1f-18f6-9721429f6657.png\" alt=\"\" class=\"wp-image-1458\" style=\"width:245px;height:198px\" srcset=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2024\/04\/c9063832-8b7f-1b1f-18f6-9721429f6657.png 1080w, https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2024\/04\/c9063832-8b7f-1b1f-18f6-9721429f6657-300x300.png 300w, https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2024\/04\/c9063832-8b7f-1b1f-18f6-9721429f6657-1024x1024.png 1024w, https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2024\/04\/c9063832-8b7f-1b1f-18f6-9721429f6657-150x150.png 150w, https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2024\/04\/c9063832-8b7f-1b1f-18f6-9721429f6657-768x768.png 768w, https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2024\/04\/c9063832-8b7f-1b1f-18f6-9721429f6657-100x100.png 100w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Understanding Generation Z Generation Z, or&nbsp;Gen Z or Zennials, follows Millennials and precedes Generation&nbsp;Alpha; this cohort includes people born between 1997 and 2012. Like all age groups&nbsp;before, experiences profoundly influence Gen Z. Generation Z has encountered events such as pandemic lockdowns, economic instability, and internet presence. Notably, they are the first generation to have the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/viamarketing.net\/blog\/unlocking-gen-zs-market-potential\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Unlocking Gen Z&#8217;s Market Potential&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[149,148,150,151,152,21,19,31],"class_list":["post-1223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-via-idea","tag-149","tag-148","tag-genz","tag-nextgeneration","tag-via","tag-advertising","tag-marketing","tag-via-idea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unlocking Gen Z&#039;s Market Potential | VIA Marketing Blog<\/title>\n<meta name=\"description\" content=\"Unlocking Gen Z&#039;s Market Potential. 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