{"id":137,"date":"2009-12-31T20:54:54","date_gmt":"2009-12-31T20:54:54","guid":{"rendered":"http:\/\/viamarketing.wordpress.com\/?p=137"},"modified":"2009-12-31T20:54:54","modified_gmt":"2009-12-31T20:54:54","slug":"via-idea-1-invest-in-paid-search-as-part-of-your-marketing-plan","status":"publish","type":"post","link":"https:\/\/viamarketing.net\/blog\/via-idea-1-invest-in-paid-search-as-part-of-your-marketing-plan\/","title":{"rendered":"VIA Idea #1: Invest in Paid Search as Part of Your Marketing Plan"},"content":{"rendered":"<p><a href=\"https:\/\/viamarketing.net\/blogwp-content\/uploads\/2009\/12\/idea-image-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-138\" title=\"idea image #1\" src=\"https:\/\/viamarketing.net\/blogwp-content\/uploads\/2009\/12\/idea-image-1.jpg\" alt=\"\" width=\"170\" height=\"113\" \/><\/a><\/p>\n<p>Internet searching is so commonplace that Webster lists &#8220;Google&#8221; as a verb.\u00a0 People ask search engines questions; they seek information and even how to spell a word.\u00a0 Your prospects are searching for companies that can provide what they need.\u00a0 They are looking for you.<\/p>\n<p>There are two types of listings that show up as a result of a search.\u00a0 The <em>natural listing<\/em> is the wider portion to the left side of the page.\u00a0 <em>Paid listings<\/em> are the ads on the top and the right side of the page.\u00a0<\/p>\n<p>Research found that 20 percent of searchers click on the paid ads when looking for retail sites.\u00a0 And most importantly, 3 percent of those bought something. In comparison, a direct mailer that nets a three percent response is considered excellent.\u00a0<\/p>\n<p>They also found visitors from both the paid and the natural listings spend an average of six minutes on a website.\u00a0 It&#8217;s because they are looking at something that is relevant.<\/p>\n<p><strong>Here&#8217;s how it works: <\/strong><br \/>\nyou set the monthly budget for paid searches and can cancel at any time. Your ads drive people to your website, where they&#8217;ll find more information about you.\u00a0 You will be capturing the attention of a prospect at the time they need your product or service.\u00a0 Paid searches are available on Google, Google partner sites, Yahoo, Facebook and other sites. What a wonderful world!<\/p>\n<p><a href=\"mailto:julie@viamarketing.net\" target=\"_blank\">Email us today<\/a> for help in setting up paid ads or to assist with your entire marketing plan. We&#8217;ll show you how to track the results and tweak the words.<\/p>\n<p>Statistics found in Advertising Age and compiled recently by Compete (a unit of TMS Media).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internet searching is so commonplace that Webster lists &#8220;Google&#8221; as a verb.\u00a0 People ask search engines questions; they seek information and even how to spell a word.\u00a0 Your prospects are searching for companies that can provide what they need.\u00a0 They are looking for you. There are two types of listings that show up as a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/viamarketing.net\/blog\/via-idea-1-invest-in-paid-search-as-part-of-your-marketing-plan\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;VIA Idea #1: Invest in Paid Search as Part of Your Marketing Plan&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2],"class_list":["post-137","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-paid-search-part-of-marketing-plan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VIA Idea #1: Invest in Paid Search as Part of Your Marketing Plan | VIA Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viamarketing.net\/blog\/via-idea-1-invest-in-paid-search-as-part-of-your-marketing-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIA Idea #1: Invest in Paid Search as Part of Your Marketing Plan | VIA Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Internet searching is so commonplace that Webster lists &#8220;Google&#8221; as a verb.\u00a0 People ask search engines questions; they seek information and even how to spell a word.\u00a0 Your prospects are searching for companies that can provide what they need.\u00a0 They are looking for you. There are two types of listings that show up as a &hellip; Continue reading &quot;VIA Idea #1: Invest in Paid Search as Part of Your Marketing Plan&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viamarketing.net\/blog\/via-idea-1-invest-in-paid-search-as-part-of-your-marketing-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"VIA Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/viamarketinginc\/\" \/>\n<meta property=\"article:published_time\" content=\"2009-12-31T20:54:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2009\/12\/idea-image-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"170\" \/>\n\t<meta property=\"og:image:height\" content=\"113\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"viamarketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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