{"id":214,"date":"2011-01-04T15:51:34","date_gmt":"2011-01-04T15:51:34","guid":{"rendered":"http:\/\/viamarketing.wordpress.com\/?p=214"},"modified":"2011-01-04T15:51:34","modified_gmt":"2011-01-04T15:51:34","slug":"via-idea-16-its-time-to-develop-your-annual-marketing-plan","status":"publish","type":"post","link":"https:\/\/viamarketing.net\/blog\/via-idea-16-its-time-to-develop-your-annual-marketing-plan\/","title":{"rendered":"Via Idea #16: It’s Time to Develop Your Annual Marketing Plan"},"content":{"rendered":"

We are not going to regale you with the top ten reasons why you should have a plan. Hopefully you already know why. Our intent is to give you the structure to actually do one. Many times people just don’t know where to start. We use the following outline.<\/strong><\/p>\n

Step One. SWOT\/Overview<\/strong>
\nSWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. Go through this excercise to help you think through where you’ve been and where you want to go. State in your overview any changes in the market and insights about your competiton.<\/p>\n

Step Two. Target Audiences Defined<\/strong>
\nWho is your audience? List demographics. Are you adding any niches this year?<\/p>\n

Step Three. Objectives and Budget Defined<\/strong>
\nAllocations should change depending on your plans. Don’t add a niche without adding a corresponding budget. Are marketing goals and objectives shifting from branding and market recognition to lead generation and sales conversion?<\/p>\n

Step Four. Select Strategies and Tactics<\/strong>
\nReally think through where your customers are coming from and how they learn about you. There is a synergy that develops when you choose more than one medium.<\/p>\n

Step Five. Plot Timing<\/strong>
\nCreate a marketing calendar that contains a month-by-month schedule of marketing activities and events for the upcoming year.<\/p>\n

Step Six. Monitor Results Throughout the Year<\/strong><\/p>\n

When finished, you will have a comprehensive marketing plan in hand. This important tool will help you work smarter (not harder) at achieving your goals. As you revise your marketing plan year after year, this tool becomes even stronger.<\/p>\n

If you prefer having someone walk you through the process, we offer access to research, facilitation skills and online and offline media knowledge. Please don’t hesitate to give us a call.<\/p>\n

219.769.2299<\/strong> or friends@viamarketing.net<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

We are not going to regale you with the top ten reasons why you should have a plan. Hopefully you already know why. Our intent is to give you the structure to actually do one. Many times people just don’t know where to start. We use the following outline. Step One. SWOT\/Overview SWOT is an … <\/p>\n

Continue reading “Via Idea #16: It’s Time to Develop Your Annual Marketing Plan”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-214","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nVia Idea #16: It's Time to Develop Your Annual Marketing Plan | VIA Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viamarketing.net\/blog\/via-idea-16-its-time-to-develop-your-annual-marketing-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Via Idea #16: It's Time to Develop Your Annual Marketing Plan | VIA Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"We are not going to regale you with the top ten reasons why you should have a plan. Hopefully you already know why. Our intent is to give you the structure to actually do one. Many times people just don’t know where to start. We use the following outline. Step One. SWOT\/Overview SWOT is an … Continue reading "Via Idea #16: It’s Time to Develop Your Annual Marketing Plan"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viamarketing.net\/blog\/via-idea-16-its-time-to-develop-your-annual-marketing-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"VIA Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/viamarketinginc\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-01-04T15:51:34+00:00\" \/>\n<meta name=\"author\" content=\"viamarketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@viamarketinginc\" \/>\n<meta name=\"twitter:site\" content=\"@viamarketinginc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"viamarketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/viamarketing.net\/blog\/via-idea-16-its-time-to-develop-your-annual-marketing-plan\/\",\"url\":\"https:\/\/viamarketing.net\/blog\/via-idea-16-its-time-to-develop-your-annual-marketing-plan\/\",\"name\":\"Via Idea #16: It's Time to Develop Your Annual Marketing Plan | VIA Marketing Blog\",\"isPartOf\":{\"@id\":\"https:\/\/viamarketing.net\/blog\/#website\"},\"datePublished\":\"2011-01-04T15:51:34+00:00\",\"dateModified\":\"2011-01-04T15:51:34+00:00\",\"author\":{\"@id\":\"https:\/\/viamarketing.net\/blog\/#\/schema\/person\/791b85fee995d9b25717a5d138f99274\"},\"breadcrumb\":{\"@id\":\"https:\/\/viamarketing.net\/blog\/via-idea-16-its-time-to-develop-your-annual-marketing-plan\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/viamarketing.net\/blog\/via-idea-16-its-time-to-develop-your-annual-marketing-plan\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/viamarketing.net\/blog\/via-idea-16-its-time-to-develop-your-annual-marketing-plan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/viamarketing.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Via Idea #16: It’s Time to Develop Your Annual Marketing Plan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/viamarketing.net\/blog\/#website\",\"url\":\"https:\/\/viamarketing.net\/blog\/\",\"name\":\"VIA Marketing Blog\",\"description\":\"Strategic and Inspired Thinking\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/viamarketing.net\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/viamarketing.net\/blog\/#\/schema\/person\/791b85fee995d9b25717a5d138f99274\",\"name\":\"viamarketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/viamarketing.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d07efa160b54e6f1ee784b48a142e468?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d07efa160b54e6f1ee784b48a142e468?s=96&d=mm&r=g\",\"caption\":\"viamarketing\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Via Idea #16: It's Time to Develop Your Annual Marketing Plan | VIA Marketing Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/viamarketing.net\/blog\/via-idea-16-its-time-to-develop-your-annual-marketing-plan\/","og_locale":"en_US","og_type":"article","og_title":"Via Idea #16: It's Time to Develop Your Annual Marketing Plan | VIA Marketing Blog","og_description":"We are not going to regale you with the top ten reasons why you should have a plan. Hopefully you already know why. Our intent is to give you the structure to actually do one. Many times people just don’t know where to start. We use the following outline. Step One. SWOT\/Overview SWOT is an … Continue reading \"Via Idea #16: It’s Time to Develop Your Annual Marketing Plan\"","og_url":"https:\/\/viamarketing.net\/blog\/via-idea-16-its-time-to-develop-your-annual-marketing-plan\/","og_site_name":"VIA Marketing Blog","article_publisher":"https:\/\/www.facebook.com\/viamarketinginc\/","article_published_time":"2011-01-04T15:51:34+00:00","author":"viamarketing","twitter_card":"summary_large_image","twitter_creator":"@viamarketinginc","twitter_site":"@viamarketinginc","twitter_misc":{"Written by":"viamarketing","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/viamarketing.net\/blog\/via-idea-16-its-time-to-develop-your-annual-marketing-plan\/","url":"https:\/\/viamarketing.net\/blog\/via-idea-16-its-time-to-develop-your-annual-marketing-plan\/","name":"Via Idea #16: It's Time to Develop Your Annual Marketing Plan | VIA Marketing Blog","isPartOf":{"@id":"https:\/\/viamarketing.net\/blog\/#website"},"datePublished":"2011-01-04T15:51:34+00:00","dateModified":"2011-01-04T15:51:34+00:00","author":{"@id":"https:\/\/viamarketing.net\/blog\/#\/schema\/person\/791b85fee995d9b25717a5d138f99274"},"breadcrumb":{"@id":"https:\/\/viamarketing.net\/blog\/via-idea-16-its-time-to-develop-your-annual-marketing-plan\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/viamarketing.net\/blog\/via-idea-16-its-time-to-develop-your-annual-marketing-plan\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/viamarketing.net\/blog\/via-idea-16-its-time-to-develop-your-annual-marketing-plan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/viamarketing.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Via Idea #16: It’s Time to Develop Your Annual Marketing Plan"}]},{"@type":"WebSite","@id":"https:\/\/viamarketing.net\/blog\/#website","url":"https:\/\/viamarketing.net\/blog\/","name":"VIA Marketing Blog","description":"Strategic and Inspired Thinking","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/viamarketing.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/viamarketing.net\/blog\/#\/schema\/person\/791b85fee995d9b25717a5d138f99274","name":"viamarketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/viamarketing.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d07efa160b54e6f1ee784b48a142e468?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d07efa160b54e6f1ee784b48a142e468?s=96&d=mm&r=g","caption":"viamarketing"}}]}},"_links":{"self":[{"href":"https:\/\/viamarketing.net\/blog\/wp-json\/wp\/v2\/posts\/214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viamarketing.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viamarketing.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viamarketing.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/viamarketing.net\/blog\/wp-json\/wp\/v2\/comments?post=214"}],"version-history":[{"count":0,"href":"https:\/\/viamarketing.net\/blog\/wp-json\/wp\/v2\/posts\/214\/revisions"}],"wp:attachment":[{"href":"https:\/\/viamarketing.net\/blog\/wp-json\/wp\/v2\/media?parent=214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viamarketing.net\/blog\/wp-json\/wp\/v2\/categories?post=214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viamarketing.net\/blog\/wp-json\/wp\/v2\/tags?post=214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}