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<\/p>\nSince its launch in late 2005, YouTube has become a medium that a business can’t afford to ignore. Currently three billion videos are viewed every day; 98 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network.<\/p>\n
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Businesses of all sizes are using this medium in a variety of innovative, low-cost ways to reach and teach their target audiences. You can too! We’ve outlined a few ideas to get you started:<\/p>\n
Customer Service<\/strong><\/p>\n \u2022 Answer customer-specific questions with a video. \u2022 Embed product demonstrations or customer support info on your website. \u2022 Create “how-to” videos regarding using your service or product. \u2022 Show a client their work in progress. \u2022 Post a blog entry (or FAQ on your website) and include a video as extra support. \u2022 Make your videos ADA-friendly by adding closed captions or subtitles (it’s free and easy).<\/p>\n Thought Leadership<\/strong><\/p>\n \u2022 Demonstrate your knowledge and communication skills by uploading clips of presentations you’ve given. \u2022 Create short videos demonstrating your company’s products or services. \u2022 Record an interview with an employee or other expert in your field.<\/p>\n Advertising and Marketing<\/strong><\/p>\n \u2022 Promote special events using recordings of previous events. \u2022 Conduct a virtual tour of your offices to help clients feel connected to your place of business. \u2022 Introduce your staff (great for clients who have never been to your office). \u2022 Record client testimonials for instant credibility. \u2022 Show someone using your products or services. \u2022 Post your YouTube links to FB and other social networking sites. Every week 100 million people take a social action on YouTube (likes, shares, comments, etc). \u2022 Include contact info (name, URL, phone number, email).<\/p>\n When you have a few minutes, visit www.youtube.com and search your product or business service for examples (“how to clean a pool” brings up 7500 results; “laying carpet” brings up nearly 700 results). People are looking for your expertise, services and products\u2014it’s time to connect with them via YouTube.<\/p>\n","protected":false},"excerpt":{"rendered":" Since its launch in late 2005, YouTube has become a medium that a business can’t afford to ignore. Currently three billion videos are viewed every day; 98 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network. Businesses of all sizes are using this medium in a variety of innovative, … <\/p>\n