{"id":446,"date":"2015-12-04T12:00:57","date_gmt":"2015-12-04T12:00:57","guid":{"rendered":"https:\/\/viamarketing.wordpress.com\/?p=446"},"modified":"2015-12-04T12:00:57","modified_gmt":"2015-12-04T12:00:57","slug":"via-idea-39","status":"publish","type":"post","link":"https:\/\/viamarketing.net\/blog\/via-idea-39\/","title":{"rendered":"VIA Idea #39"},"content":{"rendered":"<h1>The Buying Power of Millennials<\/h1>\n<h2><strong>The First Digital Natives<\/strong><\/h2>\n<p>Millennials are defined as people born between 1980 and 2000, and at 92 million, they are the biggest generation in history. The <a href=\"http:\/\/digiday.com\/sponsored\/tenmediabcs-001-283-infographic-dissecting-the-millennial-man\/\" target=\"_blank\">Enthusiast Network<\/a>describes them as \u201cmobile-first\u201d and \u201csocial-obsessed,\u201d but it\u2019s these behaviors that have given them such unique experiences and sets them apart from previous generations. They have been shown to put off huge commitments like marriage, children and buying a house, but studies show that millennials have less money to spend than Generation X and Baby Boomers. Lower employment levels, smaller incomes and student loan debt are contributing factors, according to <a href=\"http:\/\/www.goldmansachs.com\/our-thinking\/pages\/millennials\/\" target=\"_blank\">Goldman Sachs\u2019 infographic on millennials<\/a>. However, these huge financial commitments won\u2019t be put off forever, and as millennials move into their prime spending years, they will have a significant impact on the economy. Is your marketing ready for them?<\/p>\n<div id='gallery-1' class='gallery galleryid-446 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2015\/12\/millennials-female-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2015\/12\/millennials-female-150x150.png 150w, https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2015\/12\/millennials-female.png 281w\" sizes=\"auto, 100vw\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2015\/12\/millennials-male-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2015\/12\/millennials-male-150x150.png 150w, https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2015\/12\/millennials-male.png 280w\" sizes=\"auto, 100vw\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h2><strong>Conquering the Digital Frontier<\/strong><\/h2>\n<p dir=\"ltr\">Growing up in the Digital Age has greatly influenced buying behaviors for millennials, and consequently, has reshaped how brands sell its products\/services. Millennials are used to instant access to information, reviews and prices, so a smart business should make their website a priority. In 2013, we explained the benefits of <a href=\"https:\/\/viamarketing.wordpress.com\/2013\/03\/\" target=\"_blank\">responsive websites<\/a>, and after Google\u2019s announcement this year, they have become even more important. On April 21st, <a href=\"http:\/\/www.businessnewsdaily.com\/7808-google-search-ranking-mobile.html\" target=\"_blank\">Google announced they will be ranking responsive websites higher<\/a>. Your website\u2019s search engine ranking is also vital to staying in front of your customers, especially for mobile-centric customers like millennials. SEO (search engine optimization) and SEM (search engine marketing) are two marketing tools at your disposal to ensure you are staying top-of-mind during online searches.<\/p>\n<p>After searching online, 38 percent of millennials use social media to talk about a service, product, or brand, according to a <a href=\"http:\/\/www.goldmansachs.com\/our-thinking\/pages\/millennials\/\" target=\"_blank\">survey cited by Goldman Sachs<\/a>. This behavior is why it\u2019s important that your business has a presence on social media, especially Facebook. Instagram and Snapchat round out the top three platforms used by millennials. Many major social media platforms offer advertising opportunities, with <a href=\"http:\/\/digiday.com\/brands\/instagram-ads-hit-among-brands\/\" target=\"_blank\">Instagram joining the ranks this past summer<\/a>. Your business can visually convey its message through images and videos tailored to millennials. The word-of-mouth nature of social media can help spread your message.<\/p>\n<h3><strong>Traditional and Digital Media Mix<\/strong><\/h3>\n<div>As the first generation of digital natives, millennials have grown up during a lot of technological changes, but the average millennial still watches TV, reads newspapers\/magazines and drives by billboards. A custom media mix should be planned after taking into account your product\/service, geography, delivery and target demographics. <strong><a href=\"mailto:julie@viamarketing.net?subject=I%27m%20interested%20in%20marketing%20to%20millennials\" target=\"_blank\">For an objective marketing plan that considers both digital and traditional advertising, contact Julie<\/a><\/strong>.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Buying Power of Millennials The First Digital Natives Millennials are defined as people born between 1980 and 2000, and at 92 million, they are the biggest generation in history. The Enthusiast Networkdescribes them as \u201cmobile-first\u201d and \u201csocial-obsessed,\u201d but it\u2019s these behaviors that have given them such unique experiences and sets them apart from previous &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/viamarketing.net\/blog\/via-idea-39\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;VIA Idea #39&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-446","post","type-post","status-publish","format-standard","hentry","category-via-idea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VIA Idea #39 | VIA Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viamarketing.net\/blog\/via-idea-39\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIA Idea #39 | VIA Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"The Buying Power of Millennials The First Digital Natives Millennials are defined as people born between 1980 and 2000, and at 92 million, they are the biggest generation in history. The Enthusiast Networkdescribes them as \u201cmobile-first\u201d and \u201csocial-obsessed,\u201d but it\u2019s these behaviors that have given them such unique experiences and sets them apart from previous &hellip; Continue reading &quot;VIA Idea #39&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viamarketing.net\/blog\/via-idea-39\/\" \/>\n<meta property=\"og:site_name\" content=\"VIA Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/viamarketinginc\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-04T12:00:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2015\/12\/millennials-female-150x150.png\" \/>\n<meta name=\"author\" content=\"viamarketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@viamarketinginc\" \/>\n<meta name=\"twitter:site\" content=\"@viamarketinginc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"viamarketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/viamarketing.net\/blog\/via-idea-39\/\",\"url\":\"https:\/\/viamarketing.net\/blog\/via-idea-39\/\",\"name\":\"VIA Idea #39 | VIA Marketing Blog\",\"isPartOf\":{\"@id\":\"https:\/\/viamarketing.net\/blog\/#website\"},\"datePublished\":\"2015-12-04T12:00:57+00:00\",\"dateModified\":\"2015-12-04T12:00:57+00:00\",\"author\":{\"@id\":\"https:\/\/viamarketing.net\/blog\/#\/schema\/person\/791b85fee995d9b25717a5d138f99274\"},\"breadcrumb\":{\"@id\":\"https:\/\/viamarketing.net\/blog\/via-idea-39\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/viamarketing.net\/blog\/via-idea-39\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/viamarketing.net\/blog\/via-idea-39\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/viamarketing.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"VIA Idea #39\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/viamarketing.net\/blog\/#website\",\"url\":\"https:\/\/viamarketing.net\/blog\/\",\"name\":\"VIA Marketing Blog\",\"description\":\"Strategic and Inspired Thinking\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/viamarketing.net\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/viamarketing.net\/blog\/#\/schema\/person\/791b85fee995d9b25717a5d138f99274\",\"name\":\"viamarketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/viamarketing.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d07efa160b54e6f1ee784b48a142e468?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d07efa160b54e6f1ee784b48a142e468?s=96&d=mm&r=g\",\"caption\":\"viamarketing\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"VIA Idea #39 | VIA Marketing Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/viamarketing.net\/blog\/via-idea-39\/","og_locale":"en_US","og_type":"article","og_title":"VIA Idea #39 | VIA Marketing Blog","og_description":"The Buying Power of Millennials The First Digital Natives Millennials are defined as people born between 1980 and 2000, and at 92 million, they are the biggest generation in history. 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