{"id":745,"date":"2017-12-12T10:38:39","date_gmt":"2017-12-12T10:38:39","guid":{"rendered":"https:\/\/viamarketing.net\/blog\/?p=745"},"modified":"2017-12-12T21:46:21","modified_gmt":"2017-12-12T21:46:21","slug":"people-love-watching-facebook-video","status":"publish","type":"post","link":"https:\/\/viamarketing.net\/blog\/people-love-watching-facebook-video\/","title":{"rendered":"People Love Watching Facebook Video"},"content":{"rendered":"

Capturing and keeping your audience’s attention is key when planning any type of marketing campaign. That is even more important when you compete for interest on Facebook.<\/p>\n

Recently we’ve seen a huge engagement shift on Facebook from photo to video. Why? The answer is simple: organic reach. Recent data shows that\u00a0video posts receive 135 percent greater organic reach<\/strong>\u00a0than photo posts, using the same URL and post description. Facebook defines\u00a0organic reach<\/strong>\u00a0as the total number of unique people who were shown your post through unpaid distribution.<\/p>\n

Adding Facebook video, with the ability to share to millions of others in an instant, could make a significant contribution to your marketing strategy. Last year Facebook averaged\u00a08 billion videos viewed per day<\/a>\u00a0and the trend is still growing. Yet many marketers think only about YouTube for video posts.<\/p>\n

Video’s main factors that keep your audience engaged are autoplay, subtitles, mute, and video playback while scrolling.<\/p>\n

Here are some simple tips to remember when you are ready to post video ads on Facebook.<\/p>\n

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  1. Upload Directly to Facebook
    \n<\/strong>Many people think if they upload their video to YouTube and then post the link on their Facebook account, they achieve two forms of marketing at the same time. While at first glance that might seem like a good thing, the statistics tell another story.\u00a0    Quintly<\/a>, a social media analytics agency, found that Facebook native videos get four times higher interactions than linked YouTube videos.\"Facebook<\/li>\n
  2. Follow Russell Crowe’s Query “Are You Not Entertained?”<\/strong>
    \nMost people will give a video four seconds before deciding to keep watching or leave. After 30 seconds, 90 percent of your target audience will leave, according to\u00a0    Vidyard<\/a>, a video analytical reporting agency.\u00a0Those initial four seconds are the most crucial.<\/strong>\u00a0It’s important to create a shock and awe factor to maximize the potential of your video in those first seconds. Leave an impact right away, get your message across quickly and try to be memorable. Many videos are under 30 seconds due to those attention factors.<\/li>\n
  3. Create a Call-to-Action<\/strong>
    \nWhen you post your video and just before you hit “publish,” take a look at the list of actions you may want to add. Facebook allows you to add a URL, tag a person, add an emoji, check-in to set the location, allow a reply in Messenger, support a non-profit with a donate button, and tag a product. Create an easy opportunity for someone to take the next step to connect with you.\"Facebook<\/li>\n
  4. Stream with Facebook Live<\/strong>
    \n    Facebook Live<\/a>\u00a0video streaming has become the new “IT” thing in regard to engaging your audience and connecting. Facebook Live is a 3-phase marketing event that works to increase awareness.<\/p>\n