{"id":790,"date":"2018-03-20T08:30:38","date_gmt":"2018-03-20T08:30:38","guid":{"rendered":"https:\/\/viamarketing.net\/blog\/?p=790"},"modified":"2018-03-29T17:32:04","modified_gmt":"2018-03-29T17:32:04","slug":"give-your-brand-a-voice-promotional-products-work","status":"publish","type":"post","link":"https:\/\/viamarketing.net\/blog\/give-your-brand-a-voice-promotional-products-work\/","title":{"rendered":"Give Your Brand a Voice: Promotional Products Work!"},"content":{"rendered":"<p>Promotional products are useful, palpable items that are imprinted with your company\u2019s logo or message that are designed to increase brand awareness. A powerful marketing tool, promotional products allow your brand to connect with consumers by engaging their five senses. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products create a more memorable brand experience.<\/p>\n<h2>Do Promotional Products Work?<\/h2>\n<ul>\n<li><strong>88 percent<\/strong> of promotional product recipients remember the name of the advertiser on the products<\/li>\n<li><strong>85 percent<\/strong> of the recipients do business with the advertiser on the product<\/li>\n<li><strong>83 percent<\/strong> of recipients like receiving them<\/li>\n<\/ul>\n<p>Besides the fact that promo items work, according to <a href=\"https:\/\/www.sageworld.com\/blog\/index.php\/2015\/04\/30\/25-insane-but-true-facts-about-promotional-products\/\" target=\"_blank\" rel=\"noopener\">Sageworld.com<\/a>, you should also know:<\/p>\n<ol>\n<li>The first known promotional products were commemorative buttons, and they trace back to 1789 when George Washington was elected president.<\/li>\n<li><span style=\"font-size: 1rem;\">Logoed mugs in particular are a more effective advertising than radio and television spots; 57 percent of people were able to recall the advertiser on a mug, versus 32 percent of radio and 28 percent of T.V.<\/span><\/li>\n<li><span style=\"font-size: 1rem;\">Eighty-nine percent of consumers can recall the advertiser of a promotional product they\u2019d received in the last two years.<\/span><\/li>\n<li><span style=\"font-size: 1rem;\">The top five buyers of promotional products are clients in education, finance, not-for-profit, healthcare, and construction.<\/span><\/li>\n<li><span style=\"font-size: 1rem;\">Thirty-one percent of U.S. consumers own a promotional bag.<\/span><\/li>\n<li><span style=\"font-size: 1rem;\">Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware.<\/span><\/li>\n<li><span style=\"font-size: 1rem;\">Seventy-seven percent of consumers say a promotional product\u2019s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.<\/span><\/li>\n<\/ol>\n<p><a href=\"http:\/\/viamarketing.espwebsite.com\/ProductDetails\/?productId=550517770&amp;imageId=22092390&amp;tab=Tile&amp;referrerPage=ProductResults&amp;refPgId=516657660&amp;referrerModule=PRDREB\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-795 size-full\" title=\"Promotional products statistic\" src=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2018\/03\/55-promotional-bag-statistic.jpg\" alt=\"Promotional products statistic\" width=\"597\" height=\"299\" srcset=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2018\/03\/55-promotional-bag-statistic.jpg 597w, https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2018\/03\/55-promotional-bag-statistic-300x150.jpg 300w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\" \/><\/a><\/p>\n<h3>Benefits of Promotional Products<\/h3>\n<ul>\n<li><strong>Greater Exposure<\/strong><br \/>\nPromo items are extremely mobile, which means they can reach audiences to which you\u2019ve never marketed. To increase your business exposure, your main focus should be finding the right promotional products for the right audience.<br \/>\n<strong><em>Examples:<\/em><\/strong> 16 oz. Metallic Stripe Mug, Touch Screen Gloves, North Face Fleece Jacket<\/li>\n<li><strong>Brand Recognition<\/strong><br \/>\nBe memorable and stay connected by creating a brand experience that lasts. Today\u2019s consumers expect brands to reach them on a personal level. By handing out a promotional product, you\u2019re helping them remember your company and driving customer loyalty.<br \/>\n<em><strong>Examples:<\/strong><\/em> Tote Bags, 24 Can Rolling Cooler, Light Pen<\/li>\n<li><strong>Create a Buzz<\/strong><br \/>\nJust like business cards (except with greater results!), promotional products are a powerful way to attract attention to your brand. When distributing your promotional items, you are breaking the ice with potential customers and engaging them in conversation.<br \/>\n<em><strong>Examples:<\/strong><\/em> 4 Port USB Wall Charger, Fitbit Ionic Watch, Noise Cancelling Headphones<\/li>\n<\/ul>\n<div style=\"background-color: #efefef; padding: 18px; clear: both; margin-left: auto; margin-right: auto;\">Not sure where to start? Let VIA do the work for you! <a href=\"mailto:julie@viamarketing.net\">Contact Julie<\/a> at VIA Marketing to get started.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Promotional products are useful, palpable items that are imprinted with your company\u2019s logo or message that are designed to increase brand awareness. A powerful marketing tool, promotional products allow your brand to connect with consumers by engaging their five senses. As one of the only forms of advertising that allows consumers to interact with a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/viamarketing.net\/blog\/give-your-brand-a-voice-promotional-products-work\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Give Your Brand a Voice: Promotional Products Work!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[78,79],"class_list":["post-790","post","type-post","status-publish","format-standard","hentry","category-via-idea","tag-78","tag-promotional-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Give Your Brand a Voice: Promotional Products Work! | VIA Marketing Blog<\/title>\n<meta name=\"description\" content=\"A powerful marketing tool, promotional products allow your brand to connect with consumers by creating a more memorable brand experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viamarketing.net\/blog\/give-your-brand-a-voice-promotional-products-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Give Your Brand a Voice: Promotional Products Work!\" \/>\n<meta property=\"og:description\" content=\"A powerful marketing tool, promotional products allow your brand to connect with consumers by creating a more memorable brand experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viamarketing.net\/blog\/give-your-brand-a-voice-promotional-products-work\/\" \/>\n<meta property=\"og:site_name\" content=\"VIA Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/viamarketinginc\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-20T08:30:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-29T17:32:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2018\/03\/55.png\" \/>\n\t<meta property=\"og:image:width\" content=\"601\" \/>\n\t<meta property=\"og:image:height\" content=\"386\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"viamarketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Give Your Brand a Voice: Promotional Products Work!\" \/>\n<meta name=\"twitter:description\" content=\"A powerful marketing tool, promotional products allow your brand to connect with consumers by creating a more memorable brand experience.\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2018\/03\/55.png\" \/>\n<meta name=\"twitter:creator\" content=\"@viamarketinginc\" \/>\n<meta name=\"twitter:site\" content=\"@viamarketinginc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"viamarketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/viamarketing.net\/blog\/give-your-brand-a-voice-promotional-products-work\/\",\"url\":\"https:\/\/viamarketing.net\/blog\/give-your-brand-a-voice-promotional-products-work\/\",\"name\":\"Give Your Brand a Voice: Promotional Products Work! | VIA Marketing Blog\",\"isPartOf\":{\"@id\":\"https:\/\/viamarketing.net\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/viamarketing.net\/blog\/give-your-brand-a-voice-promotional-products-work\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/viamarketing.net\/blog\/give-your-brand-a-voice-promotional-products-work\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2018\/03\/55-promotional-bag-statistic.jpg\",\"datePublished\":\"2018-03-20T08:30:38+00:00\",\"dateModified\":\"2018-03-29T17:32:04+00:00\",\"author\":{\"@id\":\"https:\/\/viamarketing.net\/blog\/#\/schema\/person\/791b85fee995d9b25717a5d138f99274\"},\"description\":\"A powerful marketing tool, promotional products allow your brand to connect with consumers by creating a more memorable brand experience.\",\"breadcrumb\":{\"@id\":\"https:\/\/viamarketing.net\/blog\/give-your-brand-a-voice-promotional-products-work\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/viamarketing.net\/blog\/give-your-brand-a-voice-promotional-products-work\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/viamarketing.net\/blog\/give-your-brand-a-voice-promotional-products-work\/#primaryimage\",\"url\":\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2018\/03\/55-promotional-bag-statistic.jpg\",\"contentUrl\":\"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2018\/03\/55-promotional-bag-statistic.jpg\",\"width\":597,\"height\":299},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/viamarketing.net\/blog\/give-your-brand-a-voice-promotional-products-work\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/viamarketing.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Give Your Brand a Voice: Promotional Products Work!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/viamarketing.net\/blog\/#website\",\"url\":\"https:\/\/viamarketing.net\/blog\/\",\"name\":\"VIA Marketing Blog\",\"description\":\"Strategic and Inspired Thinking\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/viamarketing.net\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/viamarketing.net\/blog\/#\/schema\/person\/791b85fee995d9b25717a5d138f99274\",\"name\":\"viamarketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/viamarketing.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d07efa160b54e6f1ee784b48a142e468?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d07efa160b54e6f1ee784b48a142e468?s=96&d=mm&r=g\",\"caption\":\"viamarketing\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Give Your Brand a Voice: Promotional Products Work! | VIA Marketing Blog","description":"A powerful marketing tool, promotional products allow your brand to connect with consumers by creating a more memorable brand experience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/viamarketing.net\/blog\/give-your-brand-a-voice-promotional-products-work\/","og_locale":"en_US","og_type":"article","og_title":"Give Your Brand a Voice: Promotional Products Work!","og_description":"A powerful marketing tool, promotional products allow your brand to connect with consumers by creating a more memorable brand experience.","og_url":"https:\/\/viamarketing.net\/blog\/give-your-brand-a-voice-promotional-products-work\/","og_site_name":"VIA Marketing Blog","article_publisher":"https:\/\/www.facebook.com\/viamarketinginc\/","article_published_time":"2018-03-20T08:30:38+00:00","article_modified_time":"2018-03-29T17:32:04+00:00","og_image":[{"width":601,"height":386,"url":"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2018\/03\/55.png","type":"image\/png"}],"author":"viamarketing","twitter_card":"summary_large_image","twitter_title":"Give Your Brand a Voice: Promotional Products Work!","twitter_description":"A powerful marketing tool, promotional products allow your brand to connect with consumers by creating a more memorable brand experience.","twitter_image":"http:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2018\/03\/55.png","twitter_creator":"@viamarketinginc","twitter_site":"@viamarketinginc","twitter_misc":{"Written by":"viamarketing","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/viamarketing.net\/blog\/give-your-brand-a-voice-promotional-products-work\/","url":"https:\/\/viamarketing.net\/blog\/give-your-brand-a-voice-promotional-products-work\/","name":"Give Your Brand a Voice: Promotional Products Work! | VIA Marketing Blog","isPartOf":{"@id":"https:\/\/viamarketing.net\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/viamarketing.net\/blog\/give-your-brand-a-voice-promotional-products-work\/#primaryimage"},"image":{"@id":"https:\/\/viamarketing.net\/blog\/give-your-brand-a-voice-promotional-products-work\/#primaryimage"},"thumbnailUrl":"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2018\/03\/55-promotional-bag-statistic.jpg","datePublished":"2018-03-20T08:30:38+00:00","dateModified":"2018-03-29T17:32:04+00:00","author":{"@id":"https:\/\/viamarketing.net\/blog\/#\/schema\/person\/791b85fee995d9b25717a5d138f99274"},"description":"A powerful marketing tool, promotional products allow your brand to connect with consumers by creating a more memorable brand experience.","breadcrumb":{"@id":"https:\/\/viamarketing.net\/blog\/give-your-brand-a-voice-promotional-products-work\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/viamarketing.net\/blog\/give-your-brand-a-voice-promotional-products-work\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/viamarketing.net\/blog\/give-your-brand-a-voice-promotional-products-work\/#primaryimage","url":"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2018\/03\/55-promotional-bag-statistic.jpg","contentUrl":"https:\/\/viamarketing.net\/blog\/wp-content\/uploads\/2018\/03\/55-promotional-bag-statistic.jpg","width":597,"height":299},{"@type":"BreadcrumbList","@id":"https:\/\/viamarketing.net\/blog\/give-your-brand-a-voice-promotional-products-work\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/viamarketing.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Give Your Brand a Voice: Promotional Products Work!"}]},{"@type":"WebSite","@id":"https:\/\/viamarketing.net\/blog\/#website","url":"https:\/\/viamarketing.net\/blog\/","name":"VIA Marketing Blog","description":"Strategic and Inspired Thinking","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/viamarketing.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/viamarketing.net\/blog\/#\/schema\/person\/791b85fee995d9b25717a5d138f99274","name":"viamarketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/viamarketing.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d07efa160b54e6f1ee784b48a142e468?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d07efa160b54e6f1ee784b48a142e468?s=96&d=mm&r=g","caption":"viamarketing"}}]}},"_links":{"self":[{"href":"https:\/\/viamarketing.net\/blog\/wp-json\/wp\/v2\/posts\/790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viamarketing.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viamarketing.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viamarketing.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/viamarketing.net\/blog\/wp-json\/wp\/v2\/comments?post=790"}],"version-history":[{"count":6,"href":"https:\/\/viamarketing.net\/blog\/wp-json\/wp\/v2\/posts\/790\/revisions"}],"predecessor-version":[{"id":801,"href":"https:\/\/viamarketing.net\/blog\/wp-json\/wp\/v2\/posts\/790\/revisions\/801"}],"wp:attachment":[{"href":"https:\/\/viamarketing.net\/blog\/wp-json\/wp\/v2\/media?parent=790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viamarketing.net\/blog\/wp-json\/wp\/v2\/categories?post=790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viamarketing.net\/blog\/wp-json\/wp\/v2\/tags?post=790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}