When it comes to advertising, you have numerous options, ranging from traditional to owned and paid digital media. Traditional media, especially billboards, generate countless impressions but many of those impressions may stray from your target audience. That is where the benefits of using paid digital ads come in handy—you can specifically target your desired audience.
Digital Advertising Benefits:
- Measurable outcomes.
- Cost efficiency.
- Fitting any budget.
- Amplifying your reach.
- High return on investment.
Your goal drives your message
Creating a paid digital ad involves considering numerous factors. First, you need to understand or create the goal for your ad.
Are you trying to:
- Create or increase brand awareness?
- Generate revenue?
- Drive traffic to your owned media (website)?
- Manage brand reputation/public relations?
Depending on the goal you aim to achieve, your ads will vary significantly.
Brand Awareness. Managing brand reputation may involve highlighting your company’s care for the community. The ad above shows a commitment to the community. This effort improves people’s trust and distinguishes them from less personal large corporations.
Drives traffic. This ad increases brand awareness and drives traffic to the website. Repetition (sometimes referred to as frequency) and budgeting to achieve a strong reach are the most crucial factors for generating enough impressions to run an effective campaign.
Define your audience
How do you find your target audience? It helps to define your audience by:
- Demographics, such as age, gender, and location.
- Psychographics, such as understanding consumer behavior.
- Interests include what kind of content the user consumes or engages with online.
Your audience might not consist of just one group, so you should create more than one ad. For instance, we developed two ads: one targeting families and another targeting women. The distinct differences in each ad make it more appealing to their respective groups. We incorporated different visuals and text to capture attention effectively.
Choose the right platform
Choosing the right platform to reach your audience is critical. While it is true that your target demographic might have accounts across multiple platforms, understanding which ones they frequent the most is essential. This understanding not only helps you better grasp your target audience but also enables you to target them more efficiently. Each platform provides unique features that can aid in connecting with potential customers.
For further insights on determining the ideal platform for your audience, refer to PEW Research, a great resource: PEW Research
Increased exposure of your product or company in consumers’ minds will enhance the likelihood of future purchases. Maintaining a consistent presence is key to reinforcing your brand identity.
How can your business unlock digital ad success?
Interested in learning more about the world of digital ads? Reach out to us today. Our team specializes in crafting unique marketing strategies tailored to your needs. If you believe your marketing efforts could use a boost, let’s discuss over coffee.
