Once upon a time, in a busy trade show, there was a little branded pen named Penny. She sat on the display table, surrounded by countless brochures and business cards. At first, Penny felt small and insignificant among the towering booths of big companies with elaborate displays.
Promo items are an excellent way for businesses to stand out and present themselves in a unique and fun way while increasing your overall brand awareness. Nearly 85% of consumers are more likely to purchase
from a company after receiving a promo item, a prime example of a foot-in-the-door persuasive method. This is when a small request is initially made to get a person to later agree to a more extensive request.
Accepting the promotional item will encourage your target audience to make a purchase. By selecting an item that your customers will use regularly, you increase the likelihood that they will think of your company each time they use it.
Responding to comments and messages promptly and personalizing your responses to show that you value their input is one of the most effective ways to engage. Take time to answer your customers’ comments and messages. Address them by name and reference their inquiries or past business interactions. This level of individualization shows people that you value their input and are attentive to their needs, fostering stronger relationships and loyalty.
To find something your audience finds helpful, ask yourself a few questions.
1. What are you promoting?
This question may seem pointless, but it helps to know the goal. Are you just promoting your business as a whole, or do you have something more specific in mind, like a product, service, or event?
Is there a specific reason behind your planned promotion? Your business could always use more exposure, but is there a particular message you want to relay? The answer will help guide you in finding the best product that meets your needs.
3. Who are you trying to reach?
Understanding your ideal customer is essential. You should choose your item with their lifestyle in mind and develop a message that resonates with them.
4. Where do you want your brand message to be seen?
Consider where your audience will use these items. Is this a seasonal effort? Give a baseball cap or a heavy stadium blanket. If you want your item kept in an office, you’ll want to find something we always use, like Post-it Notes, pens, or chargers.
Promotional items should be designed with your audience in mind, thoughtfully planned, strategically placed, and with motivation. Our very own promotional consultant, Sasha Hecker, can help you achieve this.
VIA Marketing is an ASI (Advertising Specialty Institute) member, and our partner vendors are based locally and worldwide.
When picking the best item for your company, timing is one of the top things to consider. If you need it sooner than later, we will ensure your item is expedited, produced and shipped locally to save you time. Please allow plenty of time before your event to ensure you have the best options available.
What company do I get Promotional items from?
What factors account for the pricing of these items?
Every product has different price options depending on the manufacturer. Be careful because shipping costs a pretty penny, and the two dollars you save on getting an item from overseas might be more expensive than you think.
Look through your options to get the best price. It’s also important to note that the more you order of each item at a time the cheaper the price per unit will become.
What if I want to order some promotional items?
Knowing what items to choose from and at the best price can take time and effort. That’s why our promotional consultant, Sasha, here at VIA, can ensure your promo is ready!
