Expanded Text Ads, The Next Generation of AdWords

The power of search engine marketing has recently reached another level with Expanded Text Ads in Google AdWords. According to Google’s AdWords blog, it’s the biggest change to text ads since AdWords launched 15 years ago. Earlier this year, Google removed right-hand side text ads to maintain a consistent user experience across all devices. This …

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VIA Marketing Receives Award for Publication Excellence

“The logo, letterhead and business cards that we designed for GIDE are imaginative, eye-catching and effective. Our team appreciates the relationship we have with the team at GIDE and we look forward to more exciting projects with them in the future,” says Julie Olthoff, president, VIA Marketing.

Does Does Your Marketing Plan Suffer from FOMO?

Pronunciation: \ˈfō-(ˌ)mō\ Definition of FOMO: noun, informal: fear of missing out : fear of not being included in something (such as an interesting or enjoyable activity) that others are experiencing; a sort of social anxiety that occurs when one is concerned with missing a social interaction, experience of value, talk-worthy event, or monetary gain. This April, …

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