VIA Idea #36

E-Newsletter Best Practices Reach out to your customers and contacts so they don’t forget about you. A sales coach once told me “Activity produces activity.” When you stay in contact, new orders usually come in. E-Newsletter goals range from brand awareness to generating leads and selling, to driving traffic to the website. A common mistake …

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VIA Idea #35

Art & Copy: May We Introduce You to Code The first creative revolution began in the 1960s when art partnered with copy for the first time. Creative director Bill Bernbach (the B in DDB Doyle Dane and Bernbach) recognized that pairing the wordsmith & artist could spark genius. “The difference between the forgettable and the enduring is …

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VIA Idea #34

Choose passwords wisely and consider password software Many (most?) of us select the same password on all our accounts because it’s easier to remember, but that’s not wise, especially if you’re also guilty of using one that’s easily guessed by third-graders and Russian hackers. According to Splashdata, the five worst passwords in 2013 were: • …

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