VIA Idea #37

Rebrand For a New You! Southwest, Gordon Food Service Store and Pizza Hut all rebranded in 2014, each for their own reasons. Let’s take a look at what makes a good reason for change. Southwest®’s new brand has a clever three-colored heart and bolder colors. Rebranding came about because of their new international flights, their purchase …

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VIA Idea #36

E-Newsletter Best Practices Reach out to your customers and contacts so they don’t forget about you. A sales coach once told me “Activity produces activity.” When you stay in contact, new orders usually come in. E-Newsletter goals range from brand awareness to generating leads and selling, to driving traffic to the website. A common mistake …

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VIA Idea #35

Art & Copy: May We Introduce You to Code The first creative revolution began in the 1960s when art partnered with copy for the first time. Creative director Bill Bernbach (the B in DDB Doyle Dane and Bernbach) recognized that pairing the wordsmith & artist could spark genius. “The difference between the forgettable and the enduring is …

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