VIA Idea #34

Choose passwords wisely and consider password software Many (most?) of us select the same password on all our accounts because it’s easier to remember, but that’s not wise, especially if you’re also guilty of using one that’s easily guessed by third-graders and Russian hackers. According to Splashdata, the five worst passwords in 2013 were: • …

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VIA Idea #33

Tips for Designing Better Websites from the User Experience Point of View However it’s delivered (print or electronic), every strong marketing piece presents information from a “what’s in it for me” point of view. A website presents you with the opportunity to personalize the experience by allowing your customers and potential customers to learn as …

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VIa Idea #32

What’s the difference between CMYK and RGB colors and which one is better? A client recently asked this question during a discussion about updating her company’s marketing pieces. But it’s not a question of better; it’s a question of when to use which. Let me clarify—if the finished product will be printed, then CMYK colors …

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