VIA Idea #35

Art & Copy: May We Introduce You to Code The first creative revolution began in the 1960s when art partnered with copy for the first time. Creative director Bill Bernbach (the B in DDB Doyle Dane and Bernbach) recognized that pairing the wordsmith & artist could spark genius. “The difference between the forgettable and the enduring is …

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VIA Idea #34

Choose passwords wisely and consider password software Many (most?) of us select the same password on all our accounts because it’s easier to remember, but that’s not wise, especially if you’re also guilty of using one that’s easily guessed by third-graders and Russian hackers. According to Splashdata, the five worst passwords in 2013 were: • …

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VIA Idea #33

Tips for Designing Better Websites from the User Experience Point of View However it’s delivered (print or electronic), every strong marketing piece presents information from a “what’s in it for me” point of view. A website presents you with the opportunity to personalize the experience by allowing your customers and potential customers to learn as …

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