VIA Idea #33

Tips for Designing Better Websites from the User Experience Point of View However it’s delivered (print or electronic), every strong marketing piece presents information from a “what’s in it for me” point of view. A website presents you with the opportunity to personalize the experience by allowing your customers and potential customers to learn as …

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VIa Idea #32

What’s the difference between CMYK and RGB colors and which one is better? A client recently asked this question during a discussion about updating her company’s marketing pieces. But it’s not a question of better; it’s a question of when to use which. Let me clarify—if the finished product will be printed, then CMYK colors …

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What NOT to do With Social Media

Small business owners and their employees have always been busy—busy getting the job done, busy following up on leads, busy managing employees, busy figuring out how to fit time with their families into already crowded calendars. Added to everything else, you’re increasingly feeling the pressure to create and maintain an online social presence. Social media …

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