People Love Watching Facebook Video

Capturing and keeping your audience’s attention is key when planning any type of marketing campaign. That is even more important when you compete for interest on Facebook.

Recently we’ve seen a huge engagement shift on Facebook from photo to video. Why? The answer is simple: organic reach. Recent data shows that video posts receive 135 percent greater organic reach than photo posts, using the same URL and post description. Facebook defines organic reach as the total number of unique people who were shown your post through unpaid distribution.

Adding Facebook video, with the ability to share to millions of others in an instant, could make a significant contribution to your marketing strategy. Last year Facebook averaged 8 billion videos viewed per day and the trend is still growing. Yet many marketers think only about YouTube for video posts.

Video’s main factors that keep your audience engaged are autoplay, subtitles, mute, and video playback while scrolling.

Here are some simple tips to remember when you are ready to post video ads on Facebook.

  1. Upload Directly to Facebook
    Many people think if they upload their video to YouTube and then post the link on their Facebook account, they achieve two forms of marketing at the same time. While at first glance that might seem like a good thing, the statistics tell another story. Quintly, a social media analytics agency, found that Facebook native videos get four times higher interactions than linked YouTube videos.Facebook Video Preview
  2. Follow Russell Crowe’s Query “Are You Not Entertained?”
    Most people will give a video four seconds before deciding to keep watching or leave. After 30 seconds, 90 percent of your target audience will leave, according to Vidyard, a video analytical reporting agency. Those initial four seconds are the most crucial. It’s important to create a shock and awe factor to maximize the potential of your video in those first seconds. Leave an impact right away, get your message across quickly and try to be memorable. Many videos are under 30 seconds due to those attention factors.
  3. Create a Call-to-Action
    When you post your video and just before you hit “publish,” take a look at the list of actions you may want to add. Facebook allows you to add a URL, tag a person, add an emoji, check-in to set the location, allow a reply in Messenger, support a non-profit with a donate button, and tag a product. Create an easy opportunity for someone to take the next step to connect with you.Facebook Video Calls to Action
  4. Stream with Facebook Live
    Facebook Live video streaming has become the new “IT” thing in regard to engaging your audience and connecting. Facebook Live is a 3-phase marketing event that works to increase awareness.

    • Pre-Event. Promotes your Facebook Live event to build up an audience, to set reminders, and even create a countdown.
    • Real Time Broadcast. Introduces you and engages your audience. What makes Facebook Live unique is that it streams in real time. Your audience can talk to you through the chat, and you have the opportunity to address them in real time. Be sure to end your broadcast with a call to action (CTA).
    • Post-Event. Captures people who didn’t have a chance to watch your event live. You can edit your video, include a thumbnail, give it a description, and post it as a normal video on your timeline.
  5. Use Video on Your Facebook Page/Profile
    Facebook now allows you to use video as not only the header, but your profile picture! While that is pretty exciting, it’s more for visuals. If you want to promote a new service, product or event, using “Featured Video” helps drive traffic to your video and by proxy the CTA. Set it up in the section on the left side of your page, and “pin” a video of your choice.

With any marketing campaign, the quality of the message is just as important as the means of delivery. Quality scriptwriting, video editing, and post production play a large role in ensuring that your message isn’t being lost in a choppy video or bad visual quality.

VIA recently won a nice award for the video we did for Bosak Motors. We know videos are an investment that needs to pay off with audience engagement. Call on VIA professionals to help you get noticed in a way that says you are a superior organization worth watching.

It’s VIA’s 30th Year of Voyage!

VIA Marketing's 30-Year Anniversary

Aye, it’s true, VIA Marketing is celebrating 30 years of sailing in the land of Northwest Indiana.

As part of our 30th year of voyage, our swashbuckling crew invites ye lads and lassies aboard ship to explore our “Pirates and Pearls Treasure Map.” Let our fine marketing compass steer you through 30 Pearls of Wisdom by making passage along VIA’s treasure map. Along the way we’ve buried plentiful pearls for ye mateys to discover.

Trek yer way up the Advertising Mountains and then make passage through Communication Hills. Sail to the shores of Digital Island, but beware of bootleggers on Identity Beach! There are gems to glean and pearls to pirate around every corner on our treasure map. As this ship has been a’sail for 30 years now, the salty crew can tell ye the tales of marketing legend. So climb aboard ship and enter to win pirate treasure!

There’s bountiful booty to be found to help yer ship’s crew hornswaggle yer way past yer competition!

Avast ye! It’s time to get yer own Black Pearls, Pirateology book, and more!

Pirates & Pearls Treasure Map


We are proud to say that VIA Marketing has been serving Chicagoland and Northwest Indiana these many years with award-winning work. We’ve produced cutting-edge creative for start-ups and Fortune 500 companies spanning tech, e-commerce, hospitality, healthcare and beyond.

Our story began in 1987, with a little capital and a lot of faith. VIA’s Cap’n Julie and her business partner struck out in search of a dream. Over a cup of coffee and the hope of breaking out on their own, they formed the new agency. At the helm of this ship was an Itek typesetting machine (yes, it’s now an antique), a copy machine and a typewriter. The first assignment – a health club newsletter.

Today, in 2017, VIA is more than Marketing. We are Idea Crafters, Strategic Thinkers and Imaginative Explorers.

How Will the New SSL Certificate Policy Affect My Website?

SSL Certificate Warning

What is an SSL Certificate?

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. Encryption is what makes the link secure. If you collect sensitive information like a credit card, most likely you already have an SSL Certificate.

To identity web pages with an SSL Certificate, look for their URL to start with (1) “https://”, (2) a little icon of a lock, or (3) a green address bar. These sites use encryption technology that secures your information as it moves from server to server through cyberspace. HTTP stands for hypertext transfer protocol and the added “S” stands for secure.

Google is now asking that you not only have SSL security on your pages with credit card and password forms, but they also want it to be on ALL pages that contain forms, even simple ones and search bars. When a user begins filling out any of the fields, a warning will appear in the address bar.

SSL Certificate Error
Why does Google Chrome 62 want them on all forms?

According to a recent Forbes article, “from 2013 to 2015 the cyber crime costs quadrupled, and it looks like there will be another quadrupling from 2015 to 2019. Juniper Research recently predicted that the rapid digitization of consumers’ lives and enterprise records will increase the cost of data breaches to $2.1 trillion globally by 2019, increasing to almost four times the estimated cost of breaches in 2015.”

These criminals are smart and motivated, plus Google’s research shows people do not think about the lack of security when they complete forms. Google wants to clearly label unsecure web pages in order to help protect our personal information from hackers.

The process of identifying pages as not secure is a gradual one that started with the release of Chrome version 56 and now a larger standard with Chrome 62. Google intends to continue this initiative and in the future will flag all websites as unsafe unless they have the SSL Certificate. Your Chrome browser will automatically update to 62 unless you have it set to manual.

What does this mean for your website?

Google views security as such an important issue that they use it as one of their search engine ranking factors. Your secure website has a good chance of ranking higher than a non-secure website when someone is searching one of your keywords. One of the biggest reasons to make the switch now is to stay ahead of the curve and maintain or improve your Google ranking.

Approximately 50 percent of people on the Internet use Google Chrome as their browser. This presents another compelling reason. You don’t want to discourage a prospect or customer with a “not secure” pop-up warning.

The best approach for purchasing and adding a secure certificate is to talk with a professional. There’s a lot that goes into switching your website pages, and you don’t want to miss any important steps. An SSL Certificate costs about $60-$70 per year through GoDaddy.

To learn more about your situation, please contact or call 219-769-2299 and we will investigate and recommend updates to keep you on the cutting edge – or at least running without error messages.