Via Idea #14: The Value of Public Relations

It’s been said that “ads you pay for; public relations you pray for.” Your business, nonprofit, or cause can benefit from the art of getting name recognition without paid advertising. We recommend including both paid ads and public relations in your marketing efforts. But just what constitutes public relations (PR)? If you’ve ever watched a …

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Via Idea #13: The Positives of Negative Space (understanding white space)

Have you ever noticed that some layouts draw you in and present information in an easy-to-follow design while others are such a mishmash of colors, copy and graphic elements that you don’t know what to look at first? If you compare an example of each, you’ll likely find the better layout makes effective use of …

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Via Idea #12: The Value of Inbound Links and a List of Top Web Directories

Many people erroneously think a search engine and a web directory are the same thing. They use different means to give different search results. A search engine uses a computer program called a robot (or just “bot”) to look for any or all of the words you type into the search box. They operate algorithmically …

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