Via Idea #12: The Value of Inbound Links and a List of Top Web Directories

Many people erroneously think a search engine and a web directory are the same thing. They use different means to give different search results. A search engine uses a computer program called a robot (or just “bot”) to look for any or all of the words you type into the search box. They operate algorithmically …

Continue reading “Via Idea #12: The Value of Inbound Links and a List of Top Web Directories”

VIA Idea #11: The Difference Between Sales and Marketing

Sales and marketing are very different, but they have the same goal. Each finds and educates prospects and turns them into paying customers. It’s essential that both departments work and communicate well together. Salespeople accomplish this through perfecting the sales pitch, handling objections, identifying opportunities and closing the deal. Sales is the art of technique …

Continue reading “VIA Idea #11: The Difference Between Sales and Marketing”

VIA Idea #10: Push and Pull Marketing You Need Them Both

When companies buy traditional ads (newspaper, television or website banner ads), they are proclaiming a message to people who may or may not be actively seeking those goods or services and hoping the ad will trigger interest. With ever-increasing access to the Internet, relevancy plays a larger and larger role in bringing buyers and sellers …

Continue reading “VIA Idea #10: Push and Pull Marketing You Need Them Both”