Via Idea #7: Partnering Direct Mail with Email

A client recently asked the question: Does direct mail or email marketing work best in reaching new and existing customers? Using both methods is often the best choice. Consider that people receive less snail mail and more email than ever before. Even if you have a twenty percent open rate from an email you’re still …

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VIA Idea #6: Taking a Moment to Say “Thanks”

Have you ever heard of a Thankathon? I recently heard the term for the first time during a nonprofit’s board retreat. The presenter asked how many people in the room had ever gotten a thank-you call after donating money or time to any organization or cause. Only one person raised her hand. After a short …

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VIA Idea #5: Tell it All, Tell it Fast and Tell the Truth

We’ve learned in Crisis Communications 101 that it is always best to admit a mistake up front and do whatever possible to re-establish credibility and confidence with your audiences. Never lie, deny or hide your involvement. If you ignore the situation it will only get worse. David Letterman’s recent admissions were text book. We can’t …

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