VIA Idea #4 Six Steps for Creating a Successful Ad

Even though marketing messages are delivered in ever-increasingly sophisticated methods, the foundation for creating effective ads remains constant. VIA Marketing asks questions first; then we develop solid creative for our clients: 1. Who is the customer? Define your market. Take a step away and make sure you are looking at your ad through the eyes …

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VIA Idea #3 Building a Website – The Team Approach

You wouldn’t ask a carpenter to do the work of an electrician or ask an architect to install the plumbing. Each performs the tasks they were trained for, to produce a finished home. So it is with building a website. Realistically, very few people are proficient in each aspect that launching a website requires: copywriter, …

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VIA Idea #2: LinkedIn for Opportunity

If you value professional networking, you’ll join LinkedIn. Numbers alone make a strong case: according to Nielsen Online, LinkedIn grew 320 percent from March 2007 to March 2008. LinkedIn reports 43 million members in more than 170 industries in 200 countries. The LinkedIn blog claims this site is growing at the rate of one new …

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