VIA Idea #8: “You Have to Spend Money to Make Money”

I heard my father say this when I was six or seven; it puzzled me for days then but makes perfect sense now. Including the right number in your business’s budget for marketing communications is just as important now as ever. Clients often ask me “How much should I spend on marketing?” There’s no one-size-fits-all. …

Continue reading “VIA Idea #8: “You Have to Spend Money to Make Money””

Via Idea #7: Partnering Direct Mail with Email

A client recently asked the question: Does direct mail or email marketing work best in reaching new and existing customers? Using both methods is often the best choice. Consider that people receive less snail mail and more email than ever before. Even if you have a twenty percent open rate from an email you’re still …

Continue reading “Via Idea #7: Partnering Direct Mail with Email”

VIA Idea #6: Taking a Moment to Say “Thanks”

Have you ever heard of a Thankathon? I recently heard the term for the first time during a nonprofit’s board retreat. The presenter asked how many people in the room had ever gotten a thank-you call after donating money or time to any organization or cause. Only one person raised her hand. After a short …

Continue reading “VIA Idea #6: Taking a Moment to Say “Thanks””