VIA Idea #5: Tell it All, Tell it Fast and Tell the Truth

We’ve learned in Crisis Communications 101 that it is always best to admit a mistake up front and do whatever possible to re-establish credibility and confidence with your audiences. Never lie, deny or hide your involvement. If you ignore the situation it will only get worse. David Letterman’s recent admissions were text book. We can’t …

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VIA Designs Crossroads Chamber Brand

VIA Marketing was selected to create a new brand for Crossroads Regional Chamber of Commerce, the newly merged Merrillville and Crown Point Indiana Chambers. See article http://bit.ly/d0ETFh http://bit.ly/d0ETFh

VIA Idea #4 Six Steps for Creating a Successful Ad

Even though marketing messages are delivered in ever-increasingly sophisticated methods, the foundation for creating effective ads remains constant. VIA Marketing asks questions first; then we develop solid creative for our clients: 1. Who is the customer? Define your market. Take a step away and make sure you are looking at your ad through the eyes …

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