VIA Idea #3 Building a Website – The Team Approach

You wouldn’t ask a carpenter to do the work of an electrician or ask an architect to install the plumbing. Each performs the tasks they were trained for, to produce a finished home. So it is with building a website. Realistically, very few people are proficient in each aspect that launching a website requires: copywriter, …


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VIA Idea #2: LinkedIn for Opportunity

If you value professional networking, you’ll join LinkedIn. Numbers alone make a strong case: according to Nielsen Online, LinkedIn grew 320 percent from March 2007 to March 2008. LinkedIn reports 43 million members in more than 170 industries in 200 countries. The LinkedIn blog claims this site is growing at the rate of one new …


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VIA Idea #1: Invest in Paid Search as Part of Your Marketing Plan

Internet searching is so commonplace that Webster lists “Google” as a verb.  People ask search engines questions; they seek information and even how to spell a word.  Your prospects are searching for companies that can provide what they need.  They are looking for you. There are two types of listings that show up as a …


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