Camille Studio
- Digital Marketing Strategy
- Social Media Campaigns
- Seasonal Promotions
- Traffic Generation
- Analytics Assessment
- KPI Reporting
Summary
Camille’s Studio, a specialty retailer of unpainted concrete yard statues and fountains, partnered with VIA Marketing to increase seasonal awareness and drive more customers to its physical location. The priority was simple: create digital marketing that would spark interest locally and turn online attention into in-store visits.
To do that, VIA focused the strategy around one standout product that could carry a personality-driven campaign: the concrete Porch Goose.
The Challenge
Camille’s Studio sells high-quality concrete pieces that are traditionally purchased in person—but the products are naturally neutral and static in photos. The biggest challenge for VIA was figuring out how to make unpainted concrete feel engaging and scroll-stopping on digital platforms.
The question became:
How do you make a concrete statue feel fun, personal, and worth a trip to the store?
“Porch Runway” Content Series
VIA positioned the Porch Goose like a runway model, featuring frequent posts that showcased:
- Seasonal outfit reveals (“new look dropping on the porch”)
- Holiday themes and timely trends
- “Runway walk” style photo angles and staged porch scenes
Engagement Hooks that Drove In-Store Visits
VIA paired the fun concept with clear traffic-driving calls to action, including:
- “See the goose (and all the looks) in person at Camille’s Studio”
- Inventory-focused posts (“new geese just landed”)
- Seasonal promotions encouraging a store visit
- Location-forward messaging designed for local customers
By building excitement online, the campaign gave people a reason to physically stop in—because the product felt like an experience, not just an item.
Impact
By centering the strategy on the Porch Goose and turning it into a personality-led “porch runway” series, VIA Marketing helped Camille’s Studio:
- Make unpainted concrete feel entertaining and highly shareable
- Increase local awareness during seasonal peaks
- Drive stronger engagement through recurring content
- Convert online interest into real foot traffic and in-store purchases
The Solution: Turn the Porch Goose into the Star of the Show
Engagement Hooks that Drove In-Store Visits
VIA paired the fun concept with clear traffic-driving calls to action, including:
- “See the goose (and all the looks) in person at Camille’s Studio”
- Inventory-focused posts (“new geese just landed”)
- Seasonal promotions encouraging a store visit
- Location-forward messaging designed for local customers
By building excitement online, the campaign gave people a reason to physically stop in—because the product felt like an experience, not just an item.
Creating Curiosity & Aspiration
Rather than presenting the apprenticeship as “just a job,” the campaign framed ironwork as:
- A career with purpose
- A brotherhood and team environment
- A pathway to financial independence
- A hands-on alternative to traditional college routes
Impact
By centering the strategy on the Porch Goose and turning it into a personality-led “porch runway” series, VIA Marketing helped Camille’s Studio:
- Make unpainted concrete feel entertaining and highly shareable
- Increase local awareness during seasonal peaks
- Drive stronger engagement through recurring content
- Convert online interest into real foot traffic and in-store purchases
Conclusion
VIA’s Porch Goose strategy proved that even the most neutral product can become digital-first—if it’s given personality, a repeatable theme, and a story people want to follow. By turning the Porch Goose into a runway star, Camille’s Studio gained a campaign that was both fun and effective at driving customers to the store.
Deliverables: Digital Marketing Strategy, Social Media Campaigns, Seasonal Promotions, Traffic Generation, Analytics Assessment and KPI Reporting
