VIA Designs Crossroads Chamber Brand

VIA Marketing was selected to create a new brand for Crossroads Regional Chamber of Commerce, the newly merged Merrillville and Crown Point Indiana Chambers. See article http://bit.ly/d0ETFh http://bit.ly/d0ETFh

VIA Idea #4 Six Steps for Creating a Successful Ad

Even though marketing messages are delivered in ever-increasingly sophisticated methods, the foundation for creating effective ads remains constant. VIA Marketing asks questions first; then we develop solid creative for our clients: 1. Who is the customer? Define your market. Take a step away and make sure you are looking at your ad through the eyes …

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VIA Idea #3 Building a Website – The Team Approach

You wouldn’t ask a carpenter to do the work of an electrician or ask an architect to install the plumbing. Each performs the tasks they were trained for, to produce a finished home. So it is with building a website. Realistically, very few people are proficient in each aspect that launching a website requires: copywriter, …

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