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How Does Blogging Improve Search Ranking?

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Ranking on the first page of a Google search is a frequent request by many businesses. It’s ideal placement since the first page sees 95% of all search traffic. While this is not an impossible feat, it does take time and several SEO strategies need to be in place. An often-overlooked SEO strategy that businesses can implement is blogging. A blog has the power of increasing organic search performance, which can ultimately result in more leads and sales.

Last year, Forbes published an article outlining the top 10 benefits of blogging on your website. Although SEO strategies frequently change, even over a year, blogging continues to hold the same advantages today. While all ten benefits are great for your business, blogging boils down to better organic search performance. Continue reading “How Does Blogging Improve Search Ranking?”

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How To Protect Website Analytics From Spam

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Collecting and analyzing website data is invaluable to meet the business goals of a website. Google Analytics is a great tool to view website traffic data and gives you many insights to improving user experience. This is why having true data is critical, but data can potentially become useless if your website is hit with spam traffic.

What is Spam Traffic?

There are different types of spam traffic, but the most common is spam referral traffic. This type of traffic comes from bots that impersonate a referral link and the objective is to influence you to visit their website. Referral links represent the sources linking back to your website. Usually, referral links are great for SEO, but referrer spam can negatively impact your data. For example, semalt.com is a common spam referral source. It’s a legitimate website, but useless for your data because it can degrade important website metrics like bounce rate, pages per visit and average visit duration. Consequently, you may have an unclear picture of your website traffic and performance. Continue reading “How To Protect Website Analytics From Spam”

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My Interview with a Full Stack Developer

I recently had the opportunity to chat with Ryan Olson, a full stack developer (FSD) at VIA Marketing. Ryan was super excited to tell me all about what he can do for our clients in the age of new and emerging technologies. However, in our conversation I found that Ryan Olson and FSDs are from a different planet and speak their own language. As a bonus to you the reader, I will ATTEMPT to translate his amazing, brilliant, genius answers for you to plain and simple English.

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Michelle: Okay Ryan, what exactly is a full stack developer?
Ryan: Many people may have never heard this term. A full stack developer will think through the functionality of a website during the creative stages and then move to writing code in HTML using CSS3, JavaScript, and Ajax. Then they move to the back-end, using PHP and MySQL to create complex and advanced functions on the server. Full stack developers are skilled and comfortable working in both front-end and back-end environments. Continue reading “My Interview with a Full Stack Developer”