Give Your Brand a Voice: Promotional Products Work!

Promotional products are useful, palpable items that are imprinted with your company’s logo or message that are designed to increase brand awareness. A powerful marketing tool, promotional products allow your brand to connect with consumers by engaging their five senses. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products create a more memorable brand experience.

Do Promotional Products Work?

  • 88 percent of promotional product recipients remember the name of the advertiser on the products
  • 85 percent of the recipients do business with the advertiser on the product
  • 83 percent of recipients like receiving them

Besides the fact that promo items work, according to, you should also know:

  1. The first known promotional products were commemorative buttons, and they trace back to 1789 when George Washington was elected president.
  2. Logoed mugs in particular are a more effective advertising than radio and television spots; 57 percent of people were able to recall the advertiser on a mug, versus 32 percent of radio and 28 percent of T.V.
  3. Eighty-nine percent of consumers can recall the advertiser of a promotional product they’d received in the last two years.
  4. The top five buyers of promotional products are clients in education, finance, not-for-profit, healthcare, and construction.
  5. Thirty-one percent of U.S. consumers own a promotional bag.
  6. Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware.
  7. Seventy-seven percent of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.

Promotional products statistic

Benefits of Promotional Products

  • Greater Exposure
    Promo items are extremely mobile, which means they can reach audiences to which you’ve never marketed. To increase your business exposure, your main focus should be finding the right promotional products for the right audience.
    Examples: 16 oz. Metallic Stripe Mug, Touch Screen Gloves, North Face Fleece Jacket
  • Brand Recognition
    Be memorable and stay connected by creating a brand experience that lasts. Today’s consumers expect brands to reach them on a personal level. By handing out a promotional product, you’re helping them remember your company and driving customer loyalty.
    Examples: Tote Bags, 24 Can Rolling Cooler, Light Pen
  • Create a Buzz
    Just like business cards (except with greater results!), promotional products are a powerful way to attract attention to your brand. When distributing your promotional items, you are breaking the ice with potential customers and engaging them in conversation.
    Examples: 4 Port USB Wall Charger, Fitbit Ionic Watch, Noise Cancelling Headphones
Not sure where to start? Let VIA do the work for you! Contact Julie at VIA Marketing to get started.

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