VIA Idea #41:To Yext or Not To Yext?

Yext PowerListings is a popular and award-winning online listing management service. After you enter your company details, they will propagate in various online local search platforms like apps, maps and social media. Yext has made arrangements with directories such as Apple Maps, Bing, Facebook, Yelp, Citysearch, DexKnows, etc. The advantages of Yext are speed and …

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VIA Idea #40: Rich Media Ads

Rich Media is a digital advertising term used to categorize ads that use video, audio, or other elements to interact with and engage the user. The ads use HTML5 programming and can expand, float, peel down, etc. Marketers often include multiple levels of content that will help achieve the client’s goal, whether it is to …

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VIA Idea #39

The Buying Power of Millennials The First Digital Natives Millennials are defined as people born between 1980 and 2000, and at 92 million, they are the biggest generation in history. The Enthusiast Networkdescribes them as “mobile-first” and “social-obsessed,” but it’s these behaviors that have given them such unique experiences and sets them apart from previous …

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