VIA Idea #30: Google is changing the game by replacing organic listings with local listings!
During the past few months, we’ve been tearing our hair out. Why? Some of our recent Search Engine Optimization (SEO) positioning reports are showing that clients serving specific geographic areas with previous page one organic rankings in Google are suddenly nowhere to be found. However, their local listings continue to show on page one. Doing …
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VIA Idea #29: Strategic outbound marketing has a place in your marketing plan
It seems that lately we’ve been advising a lot of our clients to add more inbound (pull) marketing to their marketing budget. This fact triggered a discussion among our staff about the shift in marketing strategies. What percentages should a business spend for each inbound and outbound tactic? Although it’s less dominant than in years …
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VIA Idea #28: Understanding Paid Online Media Tactics
Lions and tigers and online advertising? Oh my! Even though it may be scary at first, you don’t need the Wizard to enhance your marketing strategy by adding paid online tactics into your mix. In the same general category as traditional or “push” advertising, the advantages of online ads are quick publishing of information, ability …
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