What NOT to do With Social Media
Small business owners and their employees have always been busy—busy getting the job done, busy following up on leads, busy managing employees, busy figuring out how to fit time with their families into already crowded calendars. Added to everything else, you’re increasingly feeling the pressure to create and maintain an online social presence. Social media …
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VIA Idea #30: Google is changing the game by replacing organic listings with local listings!
During the past few months, we’ve been tearing our hair out. Why? Some of our recent Search Engine Optimization (SEO) positioning reports are showing that clients serving specific geographic areas with previous page one organic rankings in Google are suddenly nowhere to be found. However, their local listings continue to show on page one. Doing …
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VIA Idea #29: Strategic outbound marketing has a place in your marketing plan
It seems that lately we’ve been advising a lot of our clients to add more inbound (pull) marketing to their marketing budget. This fact triggered a discussion among our staff about the shift in marketing strategies. What percentages should a business spend for each inbound and outbound tactic? Although it’s less dominant than in years …
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