VIa Idea #32
What’s the difference between CMYK and RGB colors and which one is better? A client recently asked this question during a discussion about updating her company’s marketing pieces. But it’s not a question of better; it’s a question of when to use which. Let me clarify—if the finished product will be printed, then CMYK colors …
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What NOT to do With Social Media
Small business owners and their employees have always been busy—busy getting the job done, busy following up on leads, busy managing employees, busy figuring out how to fit time with their families into already crowded calendars. Added to everything else, you’re increasingly feeling the pressure to create and maintain an online social presence. Social media …
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VIA Idea #30: Google is changing the game by replacing organic listings with local listings!
During the past few months, we’ve been tearing our hair out. Why? Some of our recent Search Engine Optimization (SEO) positioning reports are showing that clients serving specific geographic areas with previous page one organic rankings in Google are suddenly nowhere to be found. However, their local listings continue to show on page one. Doing …
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