Artificial Intelligence? What’s That?
We’ve all probably heard of Artificial Intelligence; it has really taken off recently. The fact is that AI has been in the groundwork since the early 1900s. It all started with a group of scientists questioning if it would be possible to create an artificial brain, which, as we know, is highly complex.
Even with years of development, we can see so many AI mistakes, such as Tesla’s autopilot feature and even Kate Middleton, Princess of Wales’ Photoshop fail. AI has come a long way but has lots of room for improvement.
What Can Your Business Use AI For?
Every job has those super repetitive tasks that can be almost mind-numbing. With the help of AI, you can eliminate some of those tasks from your daily routine, saving time, maximizing productivity, and driving employee engagement. Depending on the task, a wide variety of tools are available for you to explore, from chatbots to payroll platforms.
What are some of the tasks AI is Good for?
- Helping brainstorm ideas
- Formatting simple emails
- Translating languages
- Automating correspondence
- Rewording messages/emails
- Checking for grammatical errors
- Summarizing lengthy briefs
How has VIA used AI Generation?
Our team has used Generative AI in various ways such as:
- We used an AI image generator to create Woldhul’s 404 page.
- Our web developer utilized AI to generate code scripts, converting Excel lists into HTML format for their website. This significantly increased our efficiency in list transfers, thereby saving time and money for our client.
- When using AI for copywriting, the process begins with generating ideas and then tailoring them to match your brand’s tone and wording, creating a seamless and customized message.
Generative AI isn’t Perfect. What are some of AI’s limitations?
- AI can’t explain its decisions: When using AI for data-based predictions, AI users want to know where that information comes from and how it reached that conclusion. AI is only as bright as the humans feeding it information or data; that’s how the technology forms its decisions. So, if the information isn’t correct in the first place, neither will the outcome.
- It has creative limits: When it comes to marketing strategies, creativity is essential to making your company stand out. Unfortunately, AI is not at the point where it can spontaneously solve competitive solutions like a human being.
- AI can’t Feel Empathy, Sympathy, or Anything: The lack of this ability makes AI not the best tool for several different tasks, but especially not customer service, since AI isn’t genuinely sorry and doesn’t understand emotions. This is one of many reasons that people prefer talking to a person instead of a robot.
- AI can’t read your mind: Asking the right question is essential. You need the background knowledge to formulate questions that lead to accurate answers.
Pros and Cons
When incorporating AI into any marketing strategy, there’s a risk of losing the authentic voice or tone of your brand. Consumers will easily detect when content isn’t genuine, particularly with AI-generated material. In today’s landscape, establishing a genuine connection with your audience is extremely important. This begins with a clearly defined mission and brand authenticity that sets you apart from competitors.
Even though AI can be an excellent tool for simple tasks in the office, it cannot replace humans, especially in marketing. Here at VIA Marketing, we excel in handcrafting your voice and visuals to ensure your customers feel connected and engaged with your company. Let us help you stand out and connect more deeply with your audience. Our team is here to help you with all your marketing needs.
