VIA Idea #28: Understanding Paid Online Media Tactics

Lions and tigers and online advertising? Oh my! Even though it may be scary at first, you don’t need the Wizard to enhance your marketing strategy by adding paid online tactics into your mix. In the same general category as traditional or “push” advertising, the advantages of online ads are quick publishing of information, ability …

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VIA Idea #27: Improve your Sales Strategy with Inbound Marketing

Back in the day, advertising was simple: TV and print ads pushed products or services and we responded by buying those products or services. Those days are gone. Prospects of all ages now Google items or brands they’re interested in, visit the company’s website and ask Facebook friends for advice. To thrive, businesses large and …

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VIA Idea #26: Communicate Effectively with Consistent Email Marketing

Businesses like yours send out emails to customers/clients all the time. You might have hundreds or even thousands of email addresses on file. But are you using the ability to connect with those people to your company’s best advantage? There are lots of ways to “touch” a customer via email: newsletters, special incentives, coupons and …

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