VIA Idea #29: Strategic outbound marketing has a place in your marketing plan

It seems that lately we’ve been advising a lot of our clients to add more inbound (pull) marketing to their marketing budget. This fact triggered a discussion among our staff about the shift in marketing strategies. What percentages should a business spend for each inbound and outbound tactic? Although it’s less dominant than in years …

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VIA Idea #28: Understanding Paid Online Media Tactics

Lions and tigers and online advertising? Oh my! Even though it may be scary at first, you don’t need the Wizard to enhance your marketing strategy by adding paid online tactics into your mix. In the same general category as traditional or “push” advertising, the advantages of online ads are quick publishing of information, ability …

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VIA Idea #27: Improve your Sales Strategy with Inbound Marketing

Back in the day, advertising was simple: TV and print ads pushed products or services and we responded by buying those products or services. Those days are gone. Prospects of all ages now Google items or brands they’re interested in, visit the company’s website and ask Facebook friends for advice. To thrive, businesses large and …

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