VIA Idea #23: How to Market to Baby Boomers & Their Parents (aka the Silent Generation)
Boomers, those born between 1946 and 1964, account for approximately 40 percent of consumer spending and as much as 80 percent of personal wealth—so your business can’t afford to ignore this group. I recently came across a top-ten list of dos and don’ts to follow when marketing to the Baby Boomer generation. I’ve whittled the …
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VIA Idea #22: How to Market to Gen Y (aka Millennials)
Whether you’re selling energy drinks, lumber or healthcare services, businesses can no longer just “push” their goods and services and expect results. This is especially true when targeting Gen Y. Also referred to as Millennials, Eco Boomers and the Net Generation, this group defies pigeonholing in many other ways. Even their birth years aren’t agreed …
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VIA Idea #21: Marketing and Sales: Here’s Why Your Business Needs a Plan for Both
“If you fail to plan, you plan to fail.” This saying has been around for so long that it’s not known who first spoke it. But it still rings true, especially for a small business that wants to grow. Trust me; making marketing and sales plans a high priority this year will pay off. Yes, …
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