VIA Idea #21: Marketing and Sales: Here’s Why Your Business Needs a Plan for Both

“If you fail to plan, you plan to fail.” This saying has been around for so long that it’s not known who first spoke it. But it still rings true, especially for a small business that wants to grow. Trust me; making marketing and sales plans a high priority this year will pay off. Yes, …

Continue reading “VIA Idea #21: Marketing and Sales: Here’s Why Your Business Needs a Plan for Both”

VIA Idea #20: Resolutions, Megatrends and Gourmet Sandwiches

It’s that time again—the season to make resolutions and to hear about trends. Like resolutions, some “trends” will disappear by March while others will become ingrained into our daily lives. My resolution for the coming year is to stay away from the office candy jar. As for trends, there’s no doubt that mobile devices and …

Continue reading “VIA Idea #20: Resolutions, Megatrends and Gourmet Sandwiches”

VIA Idea #19: YouTube Marketing Ideas for Your Business

Since its launch in late 2005, YouTube has become a medium that a business can’t afford to ignore. Currently three billion videos are viewed every day; 98 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network. Businesses of all sizes are using this medium in a variety of innovative, …

Continue reading “VIA Idea #19: YouTube Marketing Ideas for Your Business”