Via Idea #13: The Positives of Negative Space (understanding white space)

Have you ever noticed that some layouts draw you in and present information in an easy-to-follow design while others are such a mishmash of colors, copy and graphic elements that you don’t know what to look at first? If you compare an example of each, you’ll likely find the better layout makes effective use of …

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Via Idea #12: The Value of Inbound Links and a List of Top Web Directories

Many people erroneously think a search engine and a web directory are the same thing. They use different means to give different search results. A search engine uses a computer program called a robot (or just “bot”) to look for any or all of the words you type into the search box. They operate algorithmically …

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VIA Idea #11: The Difference Between Sales and Marketing

Sales and marketing are very different, but they have the same goal. Each finds and educates prospects and turns them into paying customers. It’s essential that both departments work and communicate well together. Salespeople accomplish this through perfecting the sales pitch, handling objections, identifying opportunities and closing the deal. Sales is the art of technique …

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