Via Idea #16: It’s Time to Develop Your Annual Marketing Plan

We are not going to regale you with the top ten reasons why you should have a plan. Hopefully you already know why. Our intent is to give you the structure to actually do one. Many times people just don’t know where to start. We use the following outline. Step One. SWOT/Overview SWOT is an …

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Via Idea #15: Enhance Your Facebook Presence with Custom Pages

Impress visitors with custom pages If you already have or are considering a business presence on Facebook, be sure it represents your company well. Many small businesses and most of the top brands add custom tabs to their Facebook pages to give visitors more reasons to return. Promoting an event, posting coupons or including maps …

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Via Idea #14: The Value of Public Relations

It’s been said that “ads you pay for; public relations you pray for.” Your business, nonprofit, or cause can benefit from the art of getting name recognition without paid advertising. We recommend including both paid ads and public relations in your marketing efforts. But just what constitutes public relations (PR)? If you’ve ever watched a …

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