VIA Idea #20: Resolutions, Megatrends and Gourmet Sandwiches

It’s that time again—the season to make resolutions and to hear about trends. Like resolutions, some “trends” will disappear by March while others will become ingrained into our daily lives. My resolution for the coming year is to stay away from the office candy jar. As for trends, there’s no doubt that mobile devices and …

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VIA Idea #19: YouTube Marketing Ideas for Your Business

Since its launch in late 2005, YouTube has become a medium that a business can’t afford to ignore. Currently three billion videos are viewed every day; 98 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network. Businesses of all sizes are using this medium in a variety of innovative, …

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VIA Idea #18: What is Google +1 and How is it Different From Facebook

With 800 million active users, there’s no doubt that Facebook is the heavyweight of the social media world. Google wants a bigger share of this market and has recently rolled out Google +1. The next time you search online, notice the +1 icons that are popping up here and there. According to the Google website, …

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