How To Protect Website Analytics From Spam

Collecting and analyzing website data is invaluable to meet the business goals of a website. Google Analytics is a great tool to view website traffic data and gives you many insights to improving user experience. This is why having true data is critical, but data can potentially become useless if your website is hit with …

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My Interview with a Full Stack Developer

I recently had the opportunity to chat with Ryan Olson, a full stack developer (FSD) at VIA Marketing. Ryan was super excited to tell me all about what he can do for our clients in the age of new and emerging technologies. However, in our conversation I found that Ryan Olson and FSDs are from …

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Expanded Text Ads, The Next Generation of AdWords

The power of search engine marketing has recently reached another level with Expanded Text Ads in Google AdWords. According to Google’s AdWords blog, it’s the biggest change to text ads since AdWords launched 15 years ago. Earlier this year, Google removed right-hand side text ads to maintain a consistent user experience across all devices. This …

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