Once upon a time, in a busy trade show, there was a little branded pen named Penny. She sat on the display table, surrounded by countless brochures and business cards. At first, Penny felt small and insignificant among the towering booths of big companies with elaborate displays.
But soon, curious attendees started picking her up, jotting down notes. With each person she met, Penny proudly represented her company, showcasing its logo subtly, yet impactfully.
What are the benefits of purchasing promotional items?
Promo items are an excellent way for businesses to stand out and present themselves in a unique and fun way while increasing your overall brand awareness. Nearly 85% of consumers are more likely to purchase from a company after receiving a promo item, a prime example of a foot-in-the-door persuasive method. This is when a small request is initially made to get a person to later agree to a more extensive request.
Accepting the promotional item will encourage your target audience to make a purchase. By selecting an item that your customers will use regularly, you increase the likelihood that they will think of your company each time they use it.
How do I pick out the best promo items for my business?
To find something your audience finds helpful, ask yourself a few questions.
- What are you promoting?
This question may seem pointless, but it helps to know the goal. Are you just promoting your business as a whole, or do you have something more specific in mind, like a product, service, or event?
2. Why do you need to promote it?
Is there a specific reason behind your planned promotion? Your business could always use more exposure, but is there a particular message you want to relay? The answer will help guide you in finding the best product that meets your needs.
3. Who are you trying to reach?
Understanding your ideal customer is essential. You should choose your item with their lifestyle in mind and develop a message that resonates with them.
4. Where do you want your brand message to be seen?
Consider where your audience will use these items. Is this a seasonal effort? Give a baseball cap or a heavy stadium blanket. If you want your item kept in an office, you’ll want to find something we always use, like Post-it Notes, pens, or chargers.
Promotional items should be designed with your audience in mind, thoughtfully planned, strategically placed, and with motivation. Our very own promotional consultant, Sasha Hecker, can help you achieve this.
Sasha is resourceful, organized, experienced, and a pleasure to have as part of our team! She will help you find the correct promotional items for your business and will also help you order them with plenty of time for your event.
We decided to gain more insight by asking Sasha a few questions.
What is the average time from order to delivery?
VIA Marketing is an ASI (Advertising Specialty Institute) member, and our partner vendors are based locally and worldwide.
When picking the best item for your company, timing is one of the top things to consider. If you need it sooner than later, we will ensure your item is expedited, produced and shipped locally to save you time. Please allow plenty of time before your event to ensure you have the best options available.
Can I get a sample product before ordering?
Most likely, but it depends on the vendor and the amount of time before your event. If the vendor doesn’t provide samples or you don’t have enough time, you can see a virtual sample on the website before ordering.
What company do I get Promotional items from?
To procure the best of the best products for you, VIA has a network of partner suppliers who offer a wide array of promo items, so you are sure to find any customized item you may need. From full-color mugs to Stanleys, or submarine pens and color-changing pencils, there are times available specific to your brand and the customers you want to attract. You can find these under the promo items tab on our website.
What factors account for the pricing of these items?
Every product has different price options depending on the manufacturer. Be careful because shipping costs a pretty penny, and the two dollars you save on getting an item from overseas might be more expensive than you think.
Look through your options to get the best price. It’s also important to note that the more you order of each item at a time the cheaper the price per unit will become.
What if I want to order some promotional items?
Knowing what items to choose from and at the best price can take time and effort. That’s why our promotional consultant, Sasha, here at VIA, can ensure your promo is ready!
