Employ New Digital Marketing Tools This Year

When the year (or the decade!) turns, it’s a good time for reflection and assessment. We want to share a 10-point list of innovations that were only dreams five to ten years ago. Our techies at VIA Marketing are creating new tools and using the latest technologies to help companies like yours control brand identity, manage inquiries, and tell stories in new and exciting ways. Envision what these marketing tools could do for your business this year:

  1. Brochure Generator
    Imagine a library of flyers and brochures held on your website server, beautifully branded with your logo, color scheme, contact info, and a strong call to action. It’s happening right now, here in NWI. Use your library to promote your products and services by easily creating and updating content with the click of a button. We can set up your custom generator so you can easily share new information with your customers, any time you want.
  2. Email Signature Generator
    You may have many employees to keep track of, and in order to make sure all of their email signatures are consistent, we created our own easy-to-incorporate email signature generator.
  3. Custom Contact Forms Feeding to a Database
    As you may know, this really isn’t that new, but the popularity is growing because more people understand and love the convenience of Google Drive. We are able to load data from website contact forms onto Google Sheets held on the cloud. The files are easily exported into MailChimp, Salesforce, or your own CRM. It’s a true game-changer.
  4. Drone Photos
    Drone aerial views tell a bigger story from a fresh perspective. In the past, you had to hire a plane and a photographer. Today, you only need a licensed drone photographer to capture these amazing views. This new affordability opens the door to incorporate drone shots into your story.
  5. Videos
    Did you know YouTube is the second largest search engine in the world, right behind Google? Creating video content and hosting, along with buying ads on YouTube, is an excellent way to share, publish, and reach your target audience.
  6. E-Commerce Possibilities for Everyone
    E-Commerce keeps evolving. Technology in the last five years has brought us better pre-packaged shopping cart platforms that make selling online easier than ever and more accessible to smaller businesses. With these user-friendly options, you can follow shoppers online with more and better product advertising.
  7. Google My Business
    It’s always funny that just when you understand how Google works, they change it. The truth is, all of these changes over time have made it much easier for people to find local businesses. If you don’t know about this free tool, give us a call and we will help you set it up.
  8. Next Gen Digital Ad Campaigns
    Did you know the average Facebook user clicks on eight ads per month? Almost every day we read articles about the evolving landscape of digital ads. With search ads, it’s mostly about predictive keywords and writing. With display ads, it’s about new responsive ads and bidding for placements. Big data drives it all.
  9. Advanced Google Analytics
    The tracking data available today is leaps and bounds more insightful than what was available five years ago. One of our favorite features is Google Search Console, which gives greater understanding of how people arrive at your website, sorted by fields like impressions, clicks, and more. The more you know, the better you can target.
  10. Artificial Intelligence and Machine-Learning
    Using data to uncover better marketing insights is well on its way. Audience discovery ads, A/B ad testing, and website experiments are just three examples of machine-learning that will increase your brand effectiveness.

S – E – O or Search Engine Optimization

The art of improving your website’s visibility on the search engine pages is practiced daily at VIA. Just for fun, Google your company name. Yes, right now. If your results are not what you’d like, talk to us about our free, no-pressure digital audit. We’ll take a look at what’s going on and provide a real path to improvement. Remember, voice search is gaining popularity and you’ll want to be ready.


Thinking of You Every Day

Choose promo items that will be used every day so people will think of you when they use them. Choose items that are timeless and say something about what you provide. Drinkware remains super-popular. Socks are new to the scene and so much fun. We are here to help if you need ideas.



It just takes a second to make sure your favorite marketing team is included in the 2020 Best of Business Awards!

  • Best ad agency/marketing firm
  • Best graphic/web design firm
  • Best woman-owned business

Leave a Reply

Your email address will not be published. Required fields are marked *