VIA Idea #24: Engaging People by Using Images and Videos
The Internet, with all of its sites and social networks, has created opportunities to display great images. Interesting photos, funny cartoons, short videos, and full-length TV shows teach us and entertain us. Here are a few ways you can use images and technology to attract customers. Publicity. Press releases and feature stories are more appealing …
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VIA Idea #23: How to Market to Baby Boomers & Their Parents (aka the Silent Generation)
Boomers, those born between 1946 and 1964, account for approximately 40 percent of consumer spending and as much as 80 percent of personal wealth—so your business can’t afford to ignore this group. I recently came across a top-ten list of dos and don’ts to follow when marketing to the Baby Boomer generation. I’ve whittled the …
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VIA Idea #22: How to Market to Gen Y (aka Millennials)
Whether you’re selling energy drinks, lumber or healthcare services, businesses can no longer just “push” their goods and services and expect results. This is especially true when targeting Gen Y. Also referred to as Millennials, Eco Boomers and the Net Generation, this group defies pigeonholing in many other ways. Even their birth years aren’t agreed …
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