VIA Idea #11: The Difference Between Sales and Marketing

Sales and marketing are very different, but they have the same goal. Each finds and educates prospects and turns them into paying customers. It’s essential that both departments work and communicate well together. Salespeople accomplish this through perfecting the sales pitch, handling objections, identifying opportunities and closing the deal. Sales is the art of technique …

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VIA Idea #10: Push and Pull Marketing You Need Them Both

When companies buy traditional ads (newspaper, television or website banner ads), they are proclaiming a message to people who may or may not be actively seeking those goods or services and hoping the ad will trigger interest. With ever-increasing access to the Internet, relevancy plays a larger and larger role in bringing buyers and sellers …

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VIA Idea #9: Branding Your Process or Service

Not to be confused with branding your company, branding your services provides a great point of differentiation and perceived value. Two examples of this type of branding are found with UPS WorldShip™, their international shipping process, and UPS Quantum View®, created to help customers manage shipping information. UPS brands most of their processes as proprietary—available …

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