People Love Watching Facebook Video

Capturing and keeping your audience’s attention is key when planning any type of marketing campaign. That is even more important when you compete for interest on Facebook. Recently we’ve seen a huge engagement shift on Facebook from photo to video. Why? The answer is simple: organic reach. Recent data shows that video posts receive 135 percent …

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It’s VIA’s 30th Year of Voyage!

Aye, it’s true, VIA Marketing is celebrating 30 years of sailing in the land of Northwest Indiana. As part of our 30th year of voyage, our swashbuckling crew invites ye lads and lassies aboard ship to explore our “Pirates and Pearls Treasure Map.” Let our fine marketing compass steer you through 30 Pearls of Wisdom …

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How Will the New SSL Certificate Policy Affect My Website?

What is an SSL Certificate? SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. Encryption is what makes the link secure. If you collect sensitive information like a credit card, most likely you already have an SSL Certificate. To identity web pages with …

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